Joolies' founding family has been planting and growing organic medjool date trees for nearly two decades. Kohl Family Farm in the Coachella Valley, as it turns out, is the perfect place for beautiful, sustainably grown dates. The rich, sandy soil allows for minimal intervention: no pesticides, herbicides or fungicides. The Colorado River provides only the purest water - and Joolies doesn't waste a drop. And the California sunshine ensures their dates grow year-round. Which is a good thing, because Joolies has a big goal to help people everywhere eat better.