Taza founder and CEO Alex Whitmore took his first bite of stone ground chocolate while traveling in Oaxaca, Mexico. He was so inspired by the rustic intensity that he decided to create a chocolate factory back home in Somerville, MA. Alex apprenticed under a molinero in Oaxaca to learn how to hand-carve granite mill stones to make a new kind of American chocolate that is simply crafted, but seriously good. In 2005, he officially launched Taza with his wife, Kathleen Fulton, who is Taza's Chief Design Officer and designed all of the packaging. Taza is a pioneer in ethical cacao sourcing and was the first U.S. chocolate maker to establish a third-party certified Direct Trade Cacao Certification program.