How it does good
Defying convention, perfecting tradition
Olive trees thrive in the desert, which means commercial olive farming takes place in some of the driest parts of the world. When it’s done on a large scale, this can mean depleting natural water sources in inefficient irrigation processes. Also common are pesticides, which hurt more than just hungry fruit flies by seeping into soil, water, and the very olives we eat. The Golden State-based farmers at California Olive Ranch took a look at traditional olive farming and decided to enhance it. Their revolutionary eco-friendly practices reduce water usage, a boon in drought-ridden California. They also test their oils for taste, chemical makeup, and pesticide residue, ensuring that what makes it to your table is high-quality, vegan, and free from harmful chemicals.