Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
ingredient integrity
low carbon footprint
recyclable packaging
committed to social good
rave worthy
How it does good
A deep commitment to better farming and better food
Jovial works hard to reduce their environmental impact. Their ingredients are grown on small, organic farms throughout Italy where the farmers use crop rotations and other earth-friendly practices. Once harvested, the ingredients are milled fresh and crafted into pasta using methods that have been perfected over generations. Jovial also chooses sustainable manufacturing practices, like installing solar panels on their warehouse roofs and using fully recyclable or compostable packaging.
Jovial sources their ingredients from organic and non-GMO farms throughout Italy. They buy brown rice and cassava flour from local farmers, and their einkorn flours support specialty wheat farmers.
Learn MoreJovial reduces their carbon emissions by processing and packaging their products close to the farms where the fresh ingredients are grown. Their warehouse also runs on 100% solar energy.
Learn MoreJovial uses a mix of recyclable and biodegradable packaging. And the best part? It's all plastic free. Even the clear windows of their pasta boxes are made of compostable FSC-certified wood pulp.
Learn More
Jovial supports local and national hunger-relief groups like Feeding America and Children's Hunger Fund. They also make donations to their local schools and organizations like the Connecticut Cancer Society.
Learn MoreAbout the Brand
Jovial Foods
Jovial Foods, Inc. was founded by a husband and wife team who have always been passionate about food, farming, and traditions. Carla and Rodolfo were both born into families of talented home cooks, and food was at the center of their childhoods. They also have a love of the past, and focus their product lines around ancient grain ingredients and traditional food preparation during manufacturing. They both were professionals in the organic food industry, so they established the Jovial brand to help address the many issues faced by those with food sensitivities. Jovial is all about family, feeling good, celebrating life, and showing love with good food. Jovial is a small, woman and family-owned company and promises to stay that way.
Shop BrandWhat People Are Saying
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Love Jovial products!
Best GF pasta hands down!
United StatesFive stars
The only rice pasta we like
United StatesAwesome
My grandson can't have gluten and we took him on vacation with us. I made penne with dinner. My Whole family Loved it. It didn't get mushie like other gluten free pasta. Tasted Great.
United StatesNot like regular pasta
Hive is a great company, but honestly this pasta is not great. It does NOT taste like regular pasta. It is better than other gluten-free pastas. However, I used it for mac and cheese (so just covered with goodness) and the texture is off. So better than red lentil, corn/pea pasta --but not really worth the calories. (To quote GBBO). I'm going to try the Cassava pasta next.
United StatesPaleo Perfect Pasta
Made a paleo recipe with Jovial Penne Pasta…..was delicious and could not tell the difference between regular pasta. Good job Jovial!
