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ingredient integrity
low carbon footprint
recyclable packaging
committed to social good
rave worthy
How it does good
Growing soap on trees
Many artificial, synthetic, and "natural"-labeled cleaning agents are made from genetically modified mono-cultured crops, and can introduce toxic elements into the environment. Instead, Nature First uses the soap berry, an age-old solution that Nepalese rural communities use for cleaning just about anything. Sourced from the Himalayan Sapindus mukorossi tree, it doesn't leave residue on fabrics, and won't flush chemicals in the environment after washing, proving once again that Mother Nature really does know best.
Soap berries are a sustainable resource that grow wild in the Himalayan foothills. The trees they grow on are resistant to pests and disease, so there's no need for pesticides. The soap berries are collected, deseeded, and dried, creating a sustainable source of income for local communities in Himalayan villages.
Learn MoreNature First's packaging is made with certified compostable materials produced with wind energy, and printed with vegetable ink. The package will break down within three months and won't introduce toxic residue into the environment.
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Nature First supports Grow Nepal, a non-profit organization that promotes the development of Nepalese small businesses, manufacturers, family farms, and more. They provide organized training and teach sustainable practices to rural communities.
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About the Brand
Nature First
Nature First by aiure makes products with soap berries, which have been used to clean homes and bodies for thousands of years. Their innovative home-cleaning collection aims to get remarkable results without using harsh chemicals that disrupt the environment. Nature First wants to make participating in regenerative culture as easy as popping in a laundry pod. Because for them, "clean" means a closed loop.
Shop BrandHow to use
Place one pod in your washing machine drum, then add laundry. Follow garment care instructions for water temperature.
What People Are Saying
- Reviews
- Questions
- stain
- baby clothes
- pretreatment
- rashes
- clothing
- reordering
- baby
- items
- smell
- sense
United StatesVery Pleased
So far I have only great things to say about this detergent. I have felt the difference in how soft my clothes and towels feel after washing with it. Its amazing! My skin has become much more irritated lately even though I had been using dye free, fragrance free, etc. Now my skin doesn't seem to itch and for sure the washed items are softer. Will continue to use this.
United StatesThis does not irritate my baby’s skin
Because of the price, we use this exclusively for our baby’s clothes/items. Since switching to this, her rashes cleared up and she hasn’t had any new ones. I can tell the clothes are clean, not only because almost all stains come out without pretreatment, but also because when the clothes are just washed and still wet, they smell cleaner than before. Before switching to this, they had the slightest unwashed smell to them while wet (if that makes any sense). Now they smell like nothing! Which is what I think clean baby clothes should smell like.
United StatesOkay
Clean as well as anything I've used.
United StatesThe best laundry product I’ve tried!
It’s fantastic, I keep reordering and tell everyone I know. The clothing comes out so noticeably soft and if you melt a pid before hand and let a stain soak it always comes out!!!