Pure Vanilla Bean Paste

5 reviews

Pure Vanilla Bean Paste

5 reviews

Nielsen-Massey Vanillas

Pure Vanilla Bean Paste

5 reviews

Nielsen-Massey Vanillas

Classic and rich, like your cool aunt. This vanilla paste is made from only the purest of vanilla beans, meaning every jar comes with real bean specks to add professional flair to any dessert you make.

Sustainable goodness

Nielsen-Massey works to improve the livelihoods of farmers, combat child labor, and improve crop traceability.

  • cRc Kosher
  • Gluten Free
  • Vegan
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Why we love it

As much as we love chocolate, we always have room for anything vanilla. We love throwing it into our version of Magnolia Bakery's famous banana pudding for its bean speck pizzaz. When we don't feel like cooking, this paste is perfect for tossing with some strawberries for an easy and sweet little treat.

How it does good

Making things sweeter one ethically sourced bean at a time

The international vanilla bean industry has faced more than enough challenges of social justice and environmental concerns including child labor, poverty, deforestation, wildlife endangerment, and greenhouse gas emissions. A third generation family-owned business that was one of the first to introduce an organic and Fairtrade vanilla from Madagascar, Nielsen-Massey has striven to consistently be the industry leader in the finest quality and pure vanilla products. They're also working to improve the overall health of the vanilla industry, with a particular emphasis on bettering economic prospects for the farmers and their families who make the industry possible.

  • responsible sourcing

    As a family-owned and operated business for more than a century, Nielsen-Massey prides itself on the ethical practices of their business, including the way they treat their employees and customers. They carry this ethical commitment over to their relationships with suppliers, with a focus on respecting the countries and cultures in which they operate. Nielsen-Massey Vanillas are the founding members of the Sustainable Vanilla Initiative, actively engaged in efforts to improve the livelihoods of farmers, combat child labor, improve crop traceability, and more.
  • low carbon footprint

    Nielsen-Massey composts all vanilla bean waste in the summer months. Any finished extract product that needs to be disposed of is recycled and used as fuel by power companies.
  • supporting key causes

    Nielsen-Massey Vanillas donates to local non-profits focused on supporting youth, education, veterans, and the environment. And they founded The Nielsen-Massey Foundation in 2009, on a mission to assist disadvantaged children and adults with education and leadership development, especially in the field of culinary arts. A percentage of Nielsen-Massey Vanillas' profits are donated to The Nielsen-Massey Foundation.
  • Certified Non-GMO

How to use it

Add this stuff to any dessert recipe that calls for vanilla bean magic.

When you're done...

The glass bottle is curbside recyclable. The plastic cap is recyclable through TerraCycle by following our special instructions.

These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.

About the Brand

Nielsen-Massey Vanillas

Nielsen-Massey Vanillas

At the heart of Nielsen-Massey Vanillas is a mission to delight people with Mother Nature’s finest vanillas and flavors. A family-owned business since 1907, Nielsen-Massey remains the leader in product purity and quality. In 2009, they founded the Nielsen-Massey Foundation to assist disadvantaged children and adults with education and leadership development, especially in the world of culinary arts. Led by the third generation of the Nielsen family, they continue to donate ten percent of their vanilla profits to the foundation.
Shop this Brand
Nielsen-Massey Vanillas

What People Are Saying

Customer Reviews
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Donel G.
United States

Absolutely love this product

It has a creamy consistency rather that the watery consistency of the other brands. It smells heavenly and makes my baked good so much better than before. I would recommend this product to any one that takes pride in what they make.

Aubrey C.
United States United States

Best thing for vanilla simple syrup!

I drink London Fogs every morning because they make me so happy. I make my own vanilla simple syrup and this vanilla bean paste is hands down the best. I've tried everything, including other pastes. Nielsen Massey is the BEST.

Valerie L.
United States United States

Vanilla Bean Paste

outstanding product

Jen C.
United States United States

Great vanilla bean paste


Cheryl J.
United States United States

Vanilla bean paste

Love this product and you guys are awesome. Always get my products very quick.