
Pure Vanilla Bean Paste
Add to My List4 oz / $5.49 per oz
Classic and rich, like your cool aunt. This vanilla paste is made from only the purest of vanilla beans, meaning every jar comes with real bean specks to add professional flair to any dessert you make.
This product is so popular, it just sold out.
We'll notify you when it’s back in stock.
As much as we love chocolate, we always have room for anything vanilla. We love throwing it into our version of Magnolia Bakery's famous banana pudding for its bean speck pizzaz. When we don't feel like cooking, this paste is perfect for tossing with some strawberries for an easy and sweet little treat.
- Dairy-Free
- Gluten-Free
- Kosher
- Nut-Free
- Soy-Free
- Top 8 Allergen Free
- Vegan
- Vegetarian
- Non-GMO
- Sustainable Agriculture
- Recyclable Packaging
- TerraCycle Packaging
- Community & Economic Development
- Education
- Environment
The glass bottle is curbside recyclable. The plastic cap is recyclable through TerraCycle by following our special instructions.
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.
Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
ingredient integrity

low carbon footprint

recyclable packaging

committed to social good

rave worthy

How it does good
Making things sweeter one ethically sourced bean at a time
The international vanilla bean industry has faced more than enough challenges of social justice and environmental concerns including child labor, poverty, deforestation, wildlife endangerment, and greenhouse gas emissions. A third generation family-owned business that was one of the first to introduce an organic and Fairtrade vanilla from Madagascar, Nielsen-Massey has striven to consistently be the industry leader in the finest quality and pure vanilla products. They're also working to improve the overall health of the vanilla industry, with a particular emphasis on bettering economic prospects for the farmers and their families who make the industry possible.
As a family-owned and operated business for more than a century, Nielsen-Massey prides itself on the ethical practices of their business, including the way they treat their employees and customers. They carry this ethical commitment over to their relationships with suppliers, with a focus on respecting the countries and cultures in which they operate. Nielsen-Massey Vanillas are the founding members of the Sustainable Vanilla Initiative, actively engaged in efforts to improve the livelihoods of farmers, combat child labor, improve crop traceability, and more.
Learn MoreNielsen-Massey composts all vanilla bean waste in the summer months. Any finished extract product that needs to be disposed of is recycled and used as fuel by power companies.
Learn MoreNielsen-Massey Vanillas donates to local non-profits focused on supporting youth, education, veterans, and the environment. And they founded The Nielsen-Massey Foundation in 2009, on a mission to assist disadvantaged children and adults with education and leadership development, especially in the field of culinary arts. A percentage of Nielsen-Massey Vanillas' profits are donated to The Nielsen-Massey Foundation.
Learn MoreMore Like This
This product will ship in your next box when you subscribe!
$${parseFloat(product.price / 100).toFixed(2)}
About the Brand
Nielsen-Massey Vanillas
At the heart of Nielsen-Massey Vanillas is a mission to delight people with Mother Nature’s finest vanillas and flavors. A family-owned business since 1907, Nielsen-Massey remains the leader in product purity and quality. In 2009, they founded the Nielsen-Massey Foundation to assist disadvantaged children and adults with education and leadership development, especially in the world of culinary arts. Led by the third generation of the Nielsen family, they continue to donate ten percent of their vanilla profits to the foundation.
Shop BrandHow to use
Add this stuff to any dessert recipe that calls for vanilla bean magic.
What People Are Saying
- Reviews
- Questions
Thank you for submitting a review!
Your input is very much appreciated. Share it with your friends so they can enjoy it too!
- syrup
- everything
- vanilla
- brands
- Best
- London Fog
- Nielsen Massey
- pastes
- vanilla bean paste
- Fogs

Vanilla bean paste
Love this product and you guys are awesome. Always get my products very quick.

Great vanilla bean paste
Amazing!

Vanilla Bean Paste
outstanding product

Best thing for vanilla simple syrup!
I drink London Fogs every morning because they make me so happy. I make my own vanilla simple syrup and this vanilla bean paste is hands down the best. I've tried everything, including other pastes. Nielsen Massey is the BEST.

Absolutely love this product
It has a creamy consistency rather that the watery consistency of the other brands. It smells heavenly and makes my baked good so much better than before. I would recommend this product to any one that takes pride in what they make.
Classic and rich, like your cool aunt. This vanilla paste is made from only the purest of vanilla beans, meaning every jar comes with real bean specks to add professional flair to any dessert you make.
Nielsen-Massey Vanillas Community & Economic Development Dairy-Free Education Environment FODMAP Gluten-Free Ingredient Integrity Kosher Nielsen-Massey Vanillas Non-GMO Nut-Free OOS at Hive Nevada | PBK-252-10-A OOS at Hive New Jersey | PBK-252-10-A Pantry Recyclable Packaging Soy-Free Sustainable Agriculture TempOOS TerraCycle Packaging Top 8 Allergen Free Vegan Vegetarian add-to-cart 34695554531464 4 oz 21.99 //cdn.shopify.com/s/files/1/0333/4881/2936/products/Nielsen-Massey_Vanilla-Paste_Product_Front_800x1000_f586d8bb-7164-4247-8223-69b6824dbe94.jpg?v=1611942499 https://hivebrands.com/products/nielsen-massey-vanilla-paste?variant=34695554531464 OutOfStock 4 oz