Pure Vanilla Bean Paste

6 reviews
Nielsen-Massey Vanillas Pure Vanilla Bean Paste
6 reviews

Pure Vanilla Bean Paste

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Classic and rich, like your cool aunt. This vanilla paste is made from only the purest of vanilla beans, meaning every jar comes with real bean specks to add professional flair to any dessert you make.

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  • cRc Kosher
  • Gluten Free
  • Vegan

As much as we love chocolate, we always have room for anything vanilla. We love throwing it into our version of Magnolia Bakery's famous banana pudding for its bean speck pizzaz. When we don't feel like cooking, this paste is perfect for tossing with some strawberries for an easy and sweet little treat.

Nielsen-Massey works to improve the livelihoods of farmers, combat child labor, and improve crop traceability.

The glass bottle is curbside recyclable. The plastic cap is recyclable through TerraCycle by following our special instructions.
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.

Hive Five™ Certified

No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.

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ingredient integrity


low carbon footprint


recyclable packaging


committed to social good


rave worthy

How it does good

Making things sweeter one ethically sourced bean at a time

The international vanilla bean industry has faced more than enough challenges of social justice and environmental concerns including child labor, poverty, deforestation, wildlife endangerment, and greenhouse gas emissions. A third generation family-owned business that was one of the first to introduce an organic and Fairtrade vanilla from Madagascar, Nielsen-Massey has striven to consistently be the industry leader in the finest quality and pure vanilla products. They're also working to improve the overall health of the vanilla industry, with a particular emphasis on bettering economic prospects for the farmers and their families who make the industry possible.

  • Certified Non-GMO

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About the Brand

Nielsen-Massey Vanillas

At the heart of Nielsen-Massey Vanillas is a mission to delight people with Mother Nature’s finest vanillas and flavors. A family-owned business since 1907, Nielsen-Massey remains the leader in product purity and quality. In 2009, they founded the Nielsen-Massey Foundation to assist disadvantaged children and adults with education and leadership development, especially in the world of culinary arts. Led by the third generation of the Nielsen family, they continue to donate ten percent of their vanilla profits to the foundation.

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How to use

Add this stuff to any dessert recipe that calls for vanilla bean magic.

What People Are Saying

Customer Reviews
5.0 Based on 6 Reviews
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Marjory M.
United States

Vanilla Bean Paste

First time I have bought this and have no real opinion right now.

Donel G.
United States United States

Absolutely love this product

It has a creamy consistency rather that the watery consistency of the other brands. It smells heavenly and makes my baked good so much better than before. I would recommend this product to any one that takes pride in what they make.

Aubrey C.
United States United States

Best thing for vanilla simple syrup!

I drink London Fogs every morning because they make me so happy. I make my own vanilla simple syrup and this vanilla bean paste is hands down the best. I've tried everything, including other pastes. Nielsen Massey is the BEST.

Valerie L.
United States United States

Vanilla Bean Paste

outstanding product

Jen C.
United States United States

Great vanilla bean paste