Rooibos Chai Tea
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Rooibos Chai is fun to say, but with woody notes and natural sweetness, it’s even better to drink. Powerful cinnamon and zesty cardamom make for a comforting taste of home. Just wait for it to cool (or try to).
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ingredient integrity
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recyclable packaging
committed to social good
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How it does good
A global family business serving the global family
Tea-making is hardly as simple (or as soothing) as pouring water into a cup. Deforestation, water shortages, and threats to biodiversity are all results of less ethical tea-based agriculture. Numi, a brother-sister team based in Oakland, is out to change that, with environmental practices focused on making great, flavorful tea while protecting land and employees. They cut out pesticides, fertilizers, and machine picking that impact taste, farmland, and the workers who handle them. They also use practices that sustain ecological harmony and send out their products in compostable bags and wrappers. The word “Numi” refers to an Iraqi drink, symbolic of hospitality and community. True to its name, Numi is introducing new, global tastes and new, globally protective practices with their tea.
The Numi Foundation donates fresh fruits and vegetables to food-insecure families and works with communities for long-term access to drinking water and sanitation. And community gardens, diversity and inclusion organizations, and a 2020 ballot initiative to eliminate truck emissions in California are just some in a long, long list of their contributions.
Learn MoreNumi began eliminating direct and indirect carbon emissions along their growth and production lines in 2011. As of 2020, they have officially achieved Climate Neutral Certified status, which means that they have reduced and offset their emissions down to zero. Way to set a goal and stick to it!
Learn MoreIn 2020, they introduced a first-of-its-kind, plant-based wrapper, made with sugarcane and eucalyptus to be industrially compostable and break down fully, without any leftovers that will be harmful to the environment.
Learn More
Their founders maintain direct, decades-long relationships with tea producers, with traceable products from more than 34 countries. They support their farmers and producers with Fair Trade Certification and Fair Labor Verification, which uphold living standards and sponsor education, health care, community, and infrastructure initiatives for farming communities.
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About the Brand
Numi
Numi was founded in 1999 in Oakland, California by brother and sister Ahmed Rahim and Reem Hassani with a vision to share the transformative, healing power of tea with the world. They named their company after the steeped dried desert lime they drank in their early childhood in Baghdad, Iraq. The drink symbolizes hospitality and community (numi means “citrus” in Arabic). Creative, conscious change-makers, they have introduced little-known herbs and teas to the United States, while advancing human rights and sustainable causes around the globe.
Shop BrandHow to use
For a perfect, steamy brew, steep 5-6 minutes. Add milk and honey, or enjoy it on its own. For an indulgent iced version, steep 2 tea bags, allow to cool, and pour over ice.
What People Are Saying
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United StatesDrink this
Love it!! Delicious
United StatesRooibos Chai tea
This was my first time trying this tea. But it won’t be my last! It is delicious!
