Everyday Food Coloring


This set of food coloring features four colors: Pomegranate Red, Yellow, Orange, and Magic Blackberry. Each one gets its brilliant hue from clean ingredients you can pronounce, like vegetable juice and beta carotene (but don't worry, they won't affect the flavor of your baking project). They're allergy-friendly, vegan, and kosher. They also come in a powder form that you mix with water, making the shade easy to adjust based on the intensity you want.
- Gluten-Free
- Kosher
- Vegan
- Vegetarian
- Women Owned
- Made In The USA
- Recyclable Packaging
- TerraCycle Packaging
- Education
The empty packaging is recyclable through TerraCycle by following our special instructions.
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.
Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
ingredient integrity

low carbon footprint

recyclable packaging

committed to social good

rave worthy

How it does good
Making culinary magic without the chemicals
Many conventional baking ingredients turn perfectly good treats into minefields packed with artificial colors, preservatives, and chemicals. The crew at Supernatural are on a mission for something better, turning to Mother Nature for a helping hand. They lean hard into natural ingredients and colors, so chefs can get creative in the kitchen without worrying about any nasties.
The team at Supernatural prioritizes the sourcing of organic, non-GMO, and sustainably sourced ingredients in everything they make. That includes ingredients like non-GMO cane sugar and RSPO Certified palm oil. They use natural colors for many of their products and are replacing corn ingredients with tapioca. They're committed to make all their decorative ingredients accessible to all diets, because it's no fair for the kid at the birthday party who can't eat the cake.
Learn MoreSupernatural's sprinkle bottles and frosting boxes are curbside recyclable.
Learn MoreDuring the holidays, Supernatural donates to charities that support kids and baking.
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About the Brand
Supernatural
For bakers looking to craft their cupcakes without the chemicals, there's Supernatural. Founded by Carmel Hagen, Supernatural makes baking ingredients from natural sources, without any weird preservatives or artificial colors. Just simple, pure kitchen magic that tastes good and feels good too.
Shop BrandHow to use
Add a couple teaspoons water to a small bowl and sprinkle the color over. Let it stand for 2 minutes. Blend with a fork until fully dissolved.
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