Hive Fiveâ„¢ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
The wheat, milk, and butter used in these crackers is sourced directly from local Wisconsin farmers.
Potter's Crackers use post-consumer material for their baskets and recycled paper for their boxes.
Potter's partners with local groups in Madison, WI to employ individuals with disabilities, high school students, and otherwise under-employed workers.
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Ingredient
Integrity
The wheat, milk, and butter used in these crackers is sourced directly from local Wisconsin farmers.
Low Carbon
Footprint
Recyclable
Packaging
Potter's Crackers use post-consumer material for their baskets and recycled paper for their boxes.
Committed to Social Good
Potter's partners with local groups in Madison, WI to employ individuals with disabilities, high school students, and otherwise under-employed workers.
Rave Worthy
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
How it does good
Sometimes there's a lack of transparency when it comes to wheat, grain, and other farming practices. Transparency and traceability matter because they help ensure the quality, sustainability, and fairness of a production process. Which is the exact stuff that makes Potter's Crackers a cut above the standard cracker. They source their wheat, milk, and butter from small farms and family farmers, instead of bigger industrial set ups. In addition to responsible sourcing, they count on minimal plastic and maximum recyclability for their packaging.
Third Party Certifications
Potter's Crackers
Peter and his mother, Nancy Potter, created this company in 2006 after Peter graduated with a food science degree. Combining their passion for good food and the flavors of Wisconsin, they created their perfect crackers to pair with the perfect cheese of WI.
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