We’re proud to share some exciting news: Love Grown is now Clean Label Project certified – and it's one of the very first breakfast cereals to earn this distinction.
The Clean Label Project is a nonprofit organization focused on bringing transparency to food and consumer product labeling. Their rigorous certification process tests for over 200 contaminants, including heavy metals (like lead and arsenic), pesticides (like glyphosate), plasticizers, and other toxins that are often undisclosed on food packaging. It’s one of the most comprehensive and consumer-first certifications out there, and it’s raising the bar for what we should expect from our food system.
At Love Grown, we’ve always believed that breakfast should be simple, nourishing, and trustworthy. That’s why our cereals are made with whole food ingredients like navy beans, lentils, and brown rice. Plus, there's no artificial dyes, no high fructose corn syrup, and none of the junk that sneaks into so many grocery aisle staples.
While cereal may seem like a childhood classic, the industry has drifted far from its wholesome roots. A recent study published in JAMA Network Open found that many newly introduced cereals in the U.S. are less nutritious than ever, with increasing sugar, fat, and sodium levels and declining fiber and protein, all while continuing to market themselves as “healthy.”
Love Grown is here to change that. We believe that nutrition and transparency should go hand-in-hand, and our Clean Label Project certification reinforces what we’ve known all along: Better breakfasts are possible.
Here’s how we’re different:
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3x more protein than leading fruity cereals
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50% more fiber
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50% less sugar
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43% less sodium
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Ingredients you recognize and trust
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No seed oils
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Now Clean Label Project Certified!
See why Love Grown stands out from the rest:
The Clean Label Project doesn’t just take our word for it – they buy products off the shelf (just like you do), run extensive third-party testing, and only award certification to brands that meet their highest standard. And we're not hiding anything. You can see for yourself our test results right on our products' pages.
This certification is an important milestone, but it’s just one part of our ongoing mission to clean up the cereal aisle and build a better food system, one bowl at a time.
Thank you for believing in better.
– The Hive & Love Grown Team
