We help you fill your home with products that are safer, great tasting, hard working, and sustainable.

With Hive, you don't have to spend hours researching hidden toxins and harmful chemicals or searching for better alternatives. We do the work for you with our Hive Five criteria.

If it's on Hive, it meets the Hive Five.

What makes a brand worthy of Hive? It has to meet at least three of our Hive Five Criteria to be certified by us as a safer, more sustainable and all-around better choice.

Meet the Hive Five

We look at every aspect of the products we carry and the brands behind them - and focus on what matters most.

  • Ingredient Integrity

    Safe Ingredients: Are all ingredients verified to be non-toxic, both for humans and the environment?

    Sustainable Sourcing: Are all ingredients sustainably produced according to organic and/or regenerative standards? Are ingredients ethically procured through fair/direct trade or local sourcing?

  • Responsible Production

    Testing & Manufacturing Practices: Are products tested for contaminants like heavy metals, pesticide residues, or nanoplastics?Do they follow manufacturing practices to avoid contamination or allergens?

    Environmental Impact: Does the brand actively reduce its environmental footprint through using renewable energy, minimizing waste products, offsetting emissions, etc.?

    Worker Welfare: Are workers safe and adequately compensated throughout the supply chain?

  • Clean Packaging

    Safe & Sustainable Materials: Is packaging plastic-free, made with recycled content, bio-based, and/or non-toxic (BPA-free, non-toxic ink, etc)? If not fully plastic-free, does plastic come into contact with product?

    Recyclability: Is all packaging easily recyclable or compostable through curbside programs? Is plastic packaging offset through a Plastic Neutral program?

  • Leading Change

    Social Good: Does the brand give back to the community, such as through volunteerism, donations, or inclusive hiring practices?

    Industry Impact: Are they involved in campaigns to change the industry for the better through policy, innovation, market signaling etc?

  • Raveworthy

    Do the brand’s products do what they says they will? Taste great? Work well?

    This is a requirement for all Hive products!

Our badging system shares how many of the Hive Five criteria a brand meets

Shop the Goldies

  • 5/5 - "Goldie"

  • 4/5 - "Bronze"

  • 3/5 - "Baby Green"

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Shop the Goldies

Our product pages detail which of the criteria are met and why

You'll find valuable information in these sections - from ingredient highlights to testing practices to packaging types down to the detail. If you have any questions that aren't answered on a product page, we're always happy to help.

Discover Best Sellers

Concerned about a specific issue? Learn more about our stance on emerging concerns.

  • The Hive Five and Our Stance on Heavy Metals

    At Hive, our goal is to help reduce your mental load so that you can feel good about what you’re buying without needing to do lots of work and research....

    The Hive Five and Our Stance on Heavy Metals

    At Hive, our goal is to help reduce your mental load so that you can feel good about what you’re buying without needing to do lots of work and research....

  • Microplastics and what to do about them

    If you’re like us - you’ve heard the latest on microplastics and are feeling… concerned. It’s possible that these teeny plastic particles are the next big health crisis - and...

    Microplastics and what to do about them

    If you’re like us - you’ve heard the latest on microplastics and are feeling… concerned. It’s possible that these teeny plastic particles are the next big health crisis - and...

  • Our Stance on Harmful Chemicals and Additives

    From PFAS to petrochemicals, the number of toxins we're exposed to everyday is staggering, both from environmental and human health perspectives. Like you, we do our best to choose products...

    Our Stance on Harmful Chemicals and Additives

    From PFAS to petrochemicals, the number of toxins we're exposed to everyday is staggering, both from environmental and human health perspectives. Like you, we do our best to choose products...

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Our Founders

We believe that by working together, we can transform the grocery industry for the better.

Co-founder

Scott Morris

Banner Road Granola and BjornQorn Popcorn lover

Scott brings 25 years worth of learnings and knowledge to Hive. He’s here to leverage what he knows to help Hive make the world a better place while working on things he cares about with people he loves. Throughout his whole career, Scott has been able to bring change, cause disruption, and innovate in the areas he’s worked in. That includes founding Freshpet. Scott wants to see success for the entire Hive team.

Co-founder & President

Katie Tyson

Self-described Shār Trail Mix obsessive

Katie believes in empowering people to make good choices and sees the true magic in what’s happening at Hive. She knows real change happens when people can collectively do better, together. Her pre-Hive experience includes building brands like Freshpet and Casper, plus running her own executive coaching business.

Co-Founder & Chief Operating Officer

Steven Annese

Steve doesn’t want you to confuse him with any other famously inventive “Steve” out there, but he does share the same passion for making a dent in the world with innovative products. And he believes Hive does exactly that. Steve specialized in e-commerce and technology, holding founder status in multiple direct to consumer businesses over the last 20 years. He’s excited to bring his expertise to Hive.

Get involved

Suggest a brand or product for us to carry. Sign up to be part of our community. Contact us to become a Hive brand partner.