Collection: ATTITUDE

Since 2019, ATTITUDE has made it their mission to create clean products that reduce single-use plastic and help plant more trees. For each product sold online or in a participating store, ATTITUDE commits to plant a tree in collaboration with two major non-profit organizations specialized in reforestation: Eden Reforestation Projects and One Tree Planted.

Founded by Jean-François Bernier (JF) and Benoît Lord in Montreal, they set out to create a legacy their kids could and would be proud of. Inspired by their own families, they created a range of products with natural ingredients that worked as well, if not better, than synthetic options.