What’s the story behind Ancient Nutrition?
Our co-founders, Jordan Rubin and Dr. Josh Axe, share a deep belief in the power of superfoods. After navigating their own health journeys (or experiencing the journeys of people closest to them), Jordan and Josh committed themselves to creating the high-quality supplements they couldn’t find on the market: products that unite nature and science to help people live their healthiest lives in mind, body and spirit. That’s how Ancient Nutrition was born.
Tell us about your commitment to regenerative agriculture and why it's important to your business' values.
Regenerative Agriculture, Nutrition, and Climate Health, these are the pillars that make up our R.A.N.C.H. Project. Each initiative we undertake reduces greenhouse gasses by avoiding emissions, reducing waste, and sequestering carbon dioxide already in the atmosphere. Our goal is simple: create the change we want to see. This goal has led us to dedicate 1% of all revenue to the R.A.N.C.H. Project.
What's the one thing you wish everyone knew about wellness/supplements?
Our health is interconnected with the health of the planet. How ingredients are grown and produced have an immeasurable effect on their quality, which ultimately impacts your health — and in turn the impact you’ll have on your community and the world. And while solutions to reversing traditional practices are invariably complex, we believe that empowering people to believe that the choices we make and actions we take has the ability to propel us forward.
Nutrition and health are at the center of everything you do. How has that impacted the way the brand has developed and continues to operate?
We believe history's most powerful superfoods can transform the health of every individual on the planet. That’s why we create the highest quality supplements possible – formulas informed by ancient wisdom and modern science. And that’s why we’re working towards a new standard for how those ingredients are grown – one that gives back to the soil, instead of just taking from it.
Has anything surprised you about your journey/success?
We are continually and pleasantly surprised that the “Ancient” health principles we have been individually and collectively practicing and sharing for 25 years are even more relevant today than ever. Information that was considered “controversial” is now widely accepted.
What’s next on the horizon for Ancient Nutrition or what do you hope to do next?
We are excited to bring more organic and regenerative products to market, as well as continue our commitment to sustainable packaging. Look for big announcements from us in these areas this year!
Want to explore more from Ancient Nutrition? Check out their collection of high-quality supplements from collagen to probiotics here.