Started by a professional rock climber who was looking for an easier alternative to making coffee in the outdoors, Alpine Start makes instant coffees that keep up with your lifestyle. After climbing routes around the world for the last 20 years, getting up in the morning suspended 1,000 feet up on a rock wall is just a normal day at the office for founder Matt Segal. A veteran of coffee stains and Aeropress accidents on high ledges, he decided that there had to be a better alternative. And with that, Alpine Start was born. In climbing terms, an "Alpine Start" involves waking up before the sun to ensure the best climbing conditions, but it can also mean squeezing as much into your day as you can. Either way, Alpine Start is helping you seize the morning.