Inspired by the strength of his beloved grandmother and his desire to protect the health of his family, Mat Franken set out on a journey to find a better, safer way to clean our homes. From there, he started Aunt Fannie’s with the mission to add good to every product and every task. After all, we spend 95% of our lives indoors. Mat learned that not every surface we see needs a surgical-level scrub down, and sometimes, nature does know best. With that in mind, he made sure that every person in every home could surround themselves with something good.
And as a certified plastic-neutral company, Aunt Fannie's is donating a percentage to programs that collect and recycle as much plastic waste from the environment as they use in their packaging and operations.