Why We Love It
Golden hour is the best time of the day, hands down. And that's how your body will feel about Cure hour. This ginger and turmeric hydration mix replenishes the electrolytes you lose during rigorous workouts, afternoon funks, and sick days. Without any artificial ingredients, of course.
Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
Cure uses no added sugar or artificial ingredients. All their products are non-GMO certified. Cure's products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.
Cure's finished product is in powder form. They use proprietary tech to evaporate the water from coconuts while maintaining all of the valuable nutrients and minerals. This drastically reduces the energy needed to get Cure to you, since there's no need to ship or refrigerate heavy liquids.
Cure products use 95% less plastic packaging than hydration products packaged in plastic bottles.
As part of making health & wellness accessible to all, Cure donates their hydration packets throughout the year to individuals and local communities. They also partner with the Garcia River Forest Project and A Beardise Forest Protection Project to plant trees and protect forests.
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Ingredient
Integrity
Cure uses no added sugar or artificial ingredients. All their products are non-GMO certified. Cure's products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.
Low Carbon
Footprint
Cure's finished product is in powder form. They use proprietary tech to evaporate the water from coconuts while maintaining all of the valuable nutrients and minerals. This drastically reduces the energy needed to get Cure to you, since there's no need to ship or refrigerate heavy liquids.
Recyclable
Packaging
Cure products use 95% less plastic packaging than hydration products packaged in plastic bottles.
Committed to Social Good
As part of making health & wellness accessible to all, Cure donates their hydration packets throughout the year to individuals and local communities. They also partner with the Garcia River Forest Project and A Beardise Forest Protection Project to plant trees and protect forests.
Rave Worthy
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Goldie
How it does good
75% of Americans are dehydrated, and you might think that means "drink more water," but science begs to differ. When you sweat, you lose electrolytes (mostly sodium) and replacing those electrolytes is the secret to staying hydrated. But unlike the sugary, fluorescent-blue sports drinks you might reach for, the electrolytes in every pack of Cure help you rebalance and hydrate more effectively than water alone (up to 2-3x faster), naturally. In fact, they're the only powdered hydration brand using organic, sustainably sourced ingredients. No added sugar or anything artificial. And their stick pack format means they require much less packaging than plastic bottles.
How to Use
Recycling
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.
Third Party Certifications
Cure
Exercise is supposed to make you feel great, but Cure's CEO and Founder, Lauren Picasso, would experience headaches and nausea after a long run or bike ride. It turns out she was dehydrated, but the solution wasn't as simple as just drinking water—it was about replacing electrolytes lost through sweat, alcohol, and daily life. But Lauren was shocked by the electrolyte drinks out there. They were all neon-colored and full of sugar and artificial ingredients. So, she made her own: an electrolyte drink mix with only plant-based, non-GMO ingredients that taste as good as it feels. Because when it comes to our health, we shouldn't have to make trade-offs.
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