Why We Love It
To enjoy cereal in space, astronauts have to add water to rehydratable containers of dried milk. While we admire their commitment to the most important meal of the day, we're glad we can eat these crunchy, chocolatey comets right out of the box. What they're lacking in gluten and dairy, they more than make up for with a flavor totally worthy of being sent up in a ship.
Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
Love Grown creates healthy food for the whole family by using vegan and gluten-free ingredients. All cereals are non-GMO. Unlike many conventional cereals, they do not contain any artificial colors, artificial flavors or preservatives, using vegetable juices for color instead. This brand contains none of our banned or watch-list ingredients. Love Grown's products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.
Love Grown's cereals are made with high-protein beans and lentils, which have the lowest carbon footprint of any protein-rich food. They also naturally enrich the soil by fixing nitrogen in their roots.
For every box sold Love Grown donates a box to Feed the Children® an organization working tirelessly to get food and life essentials into the hands of the most vulnerable.
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Ingredient
Integrity
Love Grown creates healthy food for the whole family by using vegan and gluten-free ingredients. All cereals are non-GMO. Unlike many conventional cereals, they do not contain any artificial colors, artificial flavors or preservatives, using vegetable juices for color instead. This brand contains none of our banned or watch-list ingredients. Love Grown's products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.
Low Carbon
Footprint
Love Grown's cereals are made with high-protein beans and lentils, which have the lowest carbon footprint of any protein-rich food. They also naturally enrich the soil by fixing nitrogen in their roots.
Recyclable
Packaging
Committed to Social Good
For every box sold Love Grown donates a box to Feed the Children® an organization working tirelessly to get food and life essentials into the hands of the most vulnerable.
Rave Worthy
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
How it does good
We might know breakfast is the most important meal of the day, but between busy schedules, bland flavors, and preservative-packed ingredients lists, our days don't always start as mindfully, or as tastily, as we'd like. Noticing the lack of nutritious, dairy- and gluten-free options for kids, the husband-and-wife team behind Love Grown began adapting family recipes for an audience. They've since introduced a line of vegan, non-GMO cereals that give eaters of all ages a wholesome, convenient, and delicious option stuffed with plant protein to start their day off on the right foot. Love Grown knows it's never too late to start eating clean, and every food revolution starts with a good breakfast.
How to Use
Recycling
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.
Third Party Certifications
Love Grown
Love Grown was founded in 2008 by two University of Denver students who believed cereal deserved better—made with simple ingredients, more protein and fiber, and less sugar. Their mission won over cereal-loving families nationwide.
But in 2023, rising costs nearly shut Love Grown down.
We at Hive couldn’t let that happen. We stepped in to keep these beloved cereals in your pantry—and now, we’re bringing that same commitment to coffee. No nonsense, just flavorful, single-origin coffee free from harmful toxins. Because coffee deserves to be Love Grown, too.
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