Why We Love It
Love Grown cereals are plant-powder nutrition, made from brown rice and beans to provide 5 grams of protein and 4 grams of fiber per serving. Unlike mass-market cereals, there’s nothing artificial about them: Love Grown uses just enough real sugar and color from plants; plus they’re seed-oil free, gluten-free, vegan certified non-GMO and meet purity and safety standards that are stricter than California’s Proposition 65 requirements.
The Hive FiveTM Report
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Love Grown's cereals are made with high-protein beans and lentils, which have the lowest carbon footprint of any protein-rich food.
Responsible Production
They also naturally enrich the soil by fixing nitrogen in their roots.
Love Grown is the only cereal line certified for purity by the Clean Label Project. -
Love Grown creates healthy food for the whole family by using vegan, Non-GMO and gluten-free ingredients.
Ingredient Integrity
Unlike many conventional cereals, they do not contain any artificial colors, artificial flavors or preservatives, using vegetable juices for color instead.
Love Grown's products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients. -
Love Grown's cereal boxes are made from 30% post-consumer recycled paperboard.
Clean Packaging
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For every box sold Love Grown donates a box to Feed the Children® an organization working tirelessly to get food and life essentials into the hands of the most vulnerable.
Leading Change
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Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Rave Worthy
The Hive FiveTM Certification
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
Learn MoreThird Party Certifications
Love Grown isn’t just better for you—it’s better in every way.
We reimagined cereal to make it as healthy, delicious, and clean as possible.
🌱🫘 Plant Protein, Powered by Beans – A nutrient-dense source of protein and fiber that keeps you full longer
🥣 A Better Breakfast – Love Grown has 3x more protein, 50% more fiber, 50% less sugar and 40% lower sodium than the leading American breakfast cereals
🚫 Nothing Artificial – No artificial flavors, colors, or preservatives
🫒🌿 No Seed Oils – We use olive oil instead
🔬 Tested for heavy metals and other hidden toxins – We are the only Clean Label Project Certified cereal line, which means means our cereal meets the highest standards for safety and purity, with independent testing for over 200 harmful contaminants.
🌱 Non-GMO, Gluten & Allergen-Free – Safe for more families, without compromising on taste
😋 Tastes Like the Classics, Only Better – A satisfying bite that stays crisp, with just the right amount of real sugar
Love Grown
Love Grown was founded in 2008 by two University of Denver students who believed cereal deserved better—made with simple ingredients, more protein and fiber, and less sugar. Their mission won over cereal-loving families nationwide.
But in 2023, rising costs nearly shut Love Grown down.
We at Hive couldn’t let that happen. We stepped in to keep these beloved cereals in your pantry—and now, we’re bringing that same commitment to coffee. No nonsense, just flavorful, single-origin coffee free from harmful toxins. Because coffee deserves to be Love Grown, too.
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Love Grown Power O's Original Cereal
Regular price $7.99Regular priceUnit price per -
Love Grown Compostable Coffee Pods for Keurig® Machines - Box of 15
Regular price $22.00Regular priceUnit price per -
Love Grown Ground Coffee
Regular price $16.99Regular priceUnit price per -
Love Grown Chocostars Cereal
Regular price $7.99Regular priceUnit price per -
Love Grown Whole Bean Coffee
Regular price $16.99Regular priceUnit price per -
Sold outPower O's Cinnamon Cereal
Regular price $7.99Regular priceUnit price per$9.00Sale price $7.99Sold out -
Love Grown Power O's Chocolate Cereal
Regular price $7.99Regular priceUnit price per -
Love Grown Truly Fruity Stars Cereal
Regular price $7.99Regular priceUnit price per -
Love Grown Cinnastars Cereal
Regular price $7.99Regular priceUnit price per -
Love Grown Compostable Coffee Pods for Keurig® Machines - Sample Pod
Regular price $1.50Regular priceUnit price per
