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No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
ingredient integrity
low carbon footprint
recyclable packaging
committed to social good
rave worthy
How it does good
A plant-based revolution in every bowl
We might know breakfast is the most important meal of the day, but between busy schedules, bland flavors, and preservative-packed ingredients lists, our days don’t always start as mindfully, or as tastily, as we’d like. Noticing the lack of nutritious, dairy- and gluten-free options for kids, the husband-and-wife team behind Love Grown began adapting family recipes for an audience. They’ve since introduced a line of vegan, non-GMO cereals that give eaters of all ages a wholesome, convenient, and delicious option stuffed with plant protein to start their day off on the right foot. Love Grown knows it's never too late to start eating clean, and every food revolution starts with a good breakfast.
Love Grown partners with Conscious Alliance, a national nonprofit that works with young creators and brands to feed families in underserved communities. They also donate volunteer hours to the Denver-based food bank, Metro Caring.
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By using vegan and gluten-free ingredients, Love Grown cuts out the food waste and animal cruelty concerns associated with dairy production, and the strain on the environment resulting from gluten demand. They also avoid GMOs in all their products.
Learn MoreThe boxes they use are 100% curbside recyclable.
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About the Brand
Love Grown
Love Grown is a small, homegrown company working hard to provide honest nutrition and loveable taste. In 2008, Maddy and Alex Hasulak, both students at the University of Denver, set out to make breakfast healthy again, using simple ingredients, with more protein and fiber, and less sugar. In addition to making delicious, healthy foods, they also lead a school outreach program to teach children about nutrition.
Shop Brand*How to use
Enjoy with non-dairy milk to start your morning on a high note.
What People Are Saying
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United StatesA GF Cousin Of Cinnamon Toast Crunch
Plain and simple, it’s amazing. I’ve been trying to find a cereal that tastes like cereal and doesn’t have the awful “natural” sweeteners that most GF cereals have. It’s a must buy. The cinnamon flavor rivals the chocolate. Try both if possible.
United StatesPower Outage Cinnamon Cereal
I love cinnamon & this is a delicious & safe gf cereal. I'll be purchasing these again!
United Statesgreat tasting cereal
Taste, texture excellent would recommend..
United StatesThe little bit of crunch I need
I like a little bit of crunch in my diet. Before I found this cereal, I would always end up eating chips. Now I have ditched the chips for this cereal that actually has protein in it as it is made from beans! I can't taste the beans - just the yummy cinnamon. Oh no milk needed - it's perfect without it.
United StatesKindof Bland to Me
Cereal wasn't horrible, but I won't buy it again. Not enough cinnamon, kindof bland.
