Love Grown Truly Fruity Stars Cereal
Love Grown Truly Fruity Stars Cereal
Deep purple and vibrant pink stars add some sparkle to your bowl and a satisfying crunch in each bite. Taking its color from ube - purple sweet potato - this cereal has just enough real sugar to start the day with a sweet bite.
Ingredients
Ingredients
INGREDIENTS: BEAN BLEND (NAVY BEAN POWDER, LENTIL FLOUR, CHICKPEA FLOUR), BROWN RICE FLOUR, CANE SUGAR, REFINED OLIVE OIL, COCOA (PROCESSED WITH ALKALI), SALT, NATURAL FLAVOR, SUNFLOWER LECITHIN, PURPLE SWEET POTATO JUICE (FOR COLOR), VITAMIN E (CALCIUM CARBONATE, MIXED TOCOPHEROLS) (TO MAINTAIN FRESHNESS), CITRIC ACID
INGREDIENTS: BEAN BLEND (NAVY BEAN POWDER, LENTIL FLOUR, CHICKPEA FLOUR), BROWN RICE FLOUR, CANE SUGAR, REFINED OLIVE OIL, COCOA (PROCESSED WITH ALKALI), SALT, NATURAL FLAVOR, SUNFLOWER LECITHIN, PURPLE SWEET POTATO JUICE (FOR COLOR), VITAMIN E (CALCIUM CARBONATE, MIXED TOCOPHEROLS) (TO MAINTAIN FRESHNESS), CITRIC ACID
Allergens: Love Grown cereals are processed in facilities that also process and/or store: milk (dairy), soy, wheat (gluten), eggs, tree nuts, peanuts and sesame.
Dimensions
Dimensions
- Made In The USA
- Non-GMO
- Recyclable Packaging
- Recycled Content Packaging
- Sustainable Agriculture
- TerraCycle Packaging

Why We Love It
Love Grown cereals are plant-powered nutrition, made from brown rice and beans to provide 5 grams of protein and 3 grams of fiber per serving. Unlike mass-market cereals, there’s nothing artificial about them: Love Grown uses just enough real sugar and color from veggies; plus they’re seed-oil free, gluten-free, vegan certified non-GMO and meet purity and safety standards that are stricter than California’s Proposition 65 requirements.

The Hive FiveTM Report
Card
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Love Grown is the only cereal line certified for purity by the Clean Label Project, with safety standards that go far beyond Prop 65 requirements for heavy metals and pesticide residue.
Responsible Production
Love Grown's cereals are made with high-protein beans and lentils, which have the lowest carbon footprint of any protein-rich food.
They also naturally enrich the soil by fixing nitrogen in their roots.
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Love Grown creates healthy food for the whole family by using vegan, Non-GMO and gluten-free ingredients.
Ingredient Integrity
Unlike many conventional cereals, they do not contain any artificial colors, artificial flavors, seed oils or preservatives, using vegetable juices for color instead.
Love Grown's products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients. -
Love Grown's cereal boxes are made from 30% post-consumer recycled paperboard.
Clean Packaging
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For every box sold Love Grown donates a box to Feed the Children® an organization working tirelessly to get food and life essentials into the hands of the most vulnerable.
Leading Change
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Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Rave Worthy
The Hive FiveTM Certification
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
Learn MoreHow to Use
Spread a thin layer of Greek yogurt on a pan lined with parchment paper, then top with cereal and freeze for sticky, fruity yogurt bark.
Recycling
The box is curbside recyclable. The plastic is recyclable through TerraCycle by following our special instructions.
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.
Third Party Certifications
Love Grown
Love Grown was founded in 2008 by two University of Denver students who believed cereal deserved better—made with simple ingredients, more protein and fiber, and less sugar. Their mission won over cereal-loving families nationwide.
But in 2023, rising costs nearly shut Love Grown down.
We at Hive couldn’t let that happen. We stepped in to keep these beloved cereals in your pantry—and now, we’re bringing that same commitment to coffee. No nonsense, just flavorful, single-origin coffee free from harmful toxins. Because coffee deserves to be Love Grown, too.
Shop BrandFinally a cold cereal that stays crunchy instead of turning to miush!
The crunch remains. Great! And, the chocolate stars I eat with chocolate almond milk
Taste is not as original, there’s salt bits in some and others not. Unfortunately it seems like there has been changes to the original cereal which we loved.
We hear you, and we’re really sorry it feels different to you. Just to share, the recipe itself hasn’t changed—the only adjustment we made was replacing the seed oil with olive oil. We truly value your feedback and appreciate you letting us know.
Just tried this version of Love Grown. Kids (and adults) are going to love the taste!
Awesome! Better than I expected.
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