Unscented Oxygen Brightener Bleach Alternative
11 reviews

Oxygen Brightener Bleach Alternative
Add to My List2 lb / $8.64 per lb
Get your whites white and your colors bright the safe way with this chemical-free brightener. It's a bleach alternative that, you guessed it, is bleach-free. Plus it's a champ at disinfecting surfaces.
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- Vegan
- Vegetarian
- B Corp
- Women Owned
- Made In The USA
- Non-GMO
- Sustainable Agriculture
- Cruelty-Free
- Fragrance-Free
- Paraben-Free
- Subscribable
- Sulfate-Free
- Plastic-Free
- Plastic Minimal
- Recyclable Packaging
- Zero Waste Product
- Environment
Add 1 tablespoon to a normal load of laundry. For larger or heavier loads, double the amount of brightener. Use with any water temperature (for best results, warmer is better) and most fabrics (avoid wool or silk). For general household cleaning, mix 1 tablespoon with 8-16 oz. of warm water (about 1/4-1/2 cup per gallon of water).
Good news! Recycle the paper canister in a curbside bin.
These are general guidelines for broadly-recyclable materials. Check with your local
recycler to confirm what they take.
Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.

All of the ingredients in Meliora's cleaning products are safe and non-toxic for both people and the planet.

Meliora's plastic-free packaging reduces the environmental impact of cleaning by eliminating the need for over 1 million single-use plastic bottles.


Meliora works with both 1% for the Planet and Women's Voices for the Earth to help protect and preserve our planet.

Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.

All of the ingredients in Meliora's cleaning products are safe and non-toxic for both people and the planet.

Meliora's plastic-free packaging reduces the environmental impact of cleaning by eliminating the need for over 1 million single-use plastic bottles.


Meliora works with both 1% for the Planet and Women's Voices for the Earth to help protect and preserve our planet.

Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.

Conventional cleaning products are usually laden with chemicals that are not only unsafe for our bodies, they're toxic for our environment, too. Meliora takes great care to put our safety and our planet's safety first. They start by sourcing as many ingredients as they can domestically. Those ingredients have gone through rigorous tests to ensure they don't build up in our bodies or in our environment. Meliora also uses bottles with plastic-free lining, and they ship everything in 100% recyclable cardboard and paper (no plastic or styrofoam will be found in their boxes).
Third Party Certifications
More From This Maker
Meliora
The story of Meliora starts with founder Kate studying for her Masters of Environmental Engineering, and questioning what ingredients were going into everyday cleaning products. It became clear that it was hard to be a responsible consumer and to do no harm. After formulating her own vegetable soap and using it to do her own laundry, Kate knew she could offer better products that were rooted in simple ingredients and build a company that was honest about how products are made. She launched Meliora and since then, sustainability and disclosing 100% of the ingredients have been a cornerstone of her brand.
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- Works
- laundry
- combination
- latter
- brightener
- laundry booster
- results
- name
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I like this AT LEAST as much as the readily available name brand and as I'm often quite heavy-handed with the latter to get good results, that must mean this is much better. I'm simply going to switch over now.

Hive fan
Love it!! I’ve been using the brightener in the laundry and around the house. Works amazingly.

I would recommend

Great buy
Great combination to booster your laundry

Not worth it
I am not seeing any difference when using this product. Also, the packaging is hard to manage as the inner sleeve pulls out and the lid does not come off or go on easily. I will not purchase again.
Get your whites white and your colors bright the safe way with this chemical-free brightener. It's a bleach alternative that, you guessed it, is bleach-free. Plus it's a champ at disinfecting surfaces.
Meliora B Corp Cruelty-Free Environment Fragrance-Free Goldie Hive Pick Household Ingredient Integrity Made In The USA Meliora Non-GMO Paraben-Free Plastic Minimal Plastic-Free Recyclable Packaging SLS-Free Subscribable Sulfate-Free Sustainable Agriculture TempOOS Vegan Vegetarian Women Owned Zero Waste Product add-to-cart 34378495164552 Unscented 17.29 //hivebrands.com/cdn/shopifycloud/shopify/assets/no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c.gif https://hivebrands.com/products/meliora-oxygen-brightener-bleach-alternative?variant=34378495164552 InStock Unscented