Oxygen Brightener Bleach Alternative
Add to My List2 lb / $8.49 per lb
Get your whites white and your colors bright the safe way with this chemical-free brightener. It's a bleach alternative that, you guessed it, is bleach-free. Plus it's a champ at disinfecting surfaces.
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Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
ingredient integrity
low carbon footprint
recyclable packaging
committed to social good
rave worthy
How it does good
Transparent ingredients that are easy on our environment
Conventional cleaning products are usually laden with chemicals that are not only unsafe for our bodies. They’re toxic for our environment, too. Meliora takes great care to put our safety and our planet’s safety first. They start by sourcing as many ingredients as they can domestically. Those ingredients have gone through rigorous tests to ensure they don’t build up in our bodies or in our environment. Meliora also uses bottles with plastic-free lining, and they ship everything in 100% recyclable cardboard and paper (no plastic or styrofoam will be found in their boxes).
Meliora's packaging is 100% recyclable in your curbside bin—from the bottles to the shipping box.
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All of the ingredients in Meliora's cleaning products are safe and non-toxic for both people and the planet. They source domestically whenever possible.
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Meliora works with both 1% for the Planet and Women's Voices for the Earth to help protect and preserve our planet.
Learn MoreMeliora reduces the environmental impact of cleaning by eliminating the need for over 1 million single-use plastic bottles, thanks to their plastic-free packaging.
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About the Brand
Meliora
The story of Meliora starts with founder Kate studying for her Masters of Environmental Engineering, and questioning what ingredients were going into everyday cleaning products. It became clear that it was hard to be a responsible consumer and to do no harm. After formulating her own vegetable soap and using it to do her own laundry, Kate knew she could offer better products that were rooted in simple ingredients and build a company that was honest about how products are made. She launched Meliora and since then, sustainability and disclosing 100% of the ingredients have been a cornerstone of her brand.
Shop BrandHow to use
Add 1 tablespoon to a normal load of laundry. For larger or heavier loads, double the amount of brightener. Use with any water temperature (for best results, warmer is better) and most fabrics (avoid wool or silk). For general household cleaning, mix 1 tablespoon with 8-16 oz. of warm water (about 1/4-1/2 cup per gallon of water).
What People Are Saying
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United StatesI like this AT LEAST as much as the readily available name brand and as I'm often quite heavy-handed with the latter to get good results, that must mean this is much better. I'm simply going to switch over now.
United StatesHive fan
Love it!! I’ve been using the brightener in the laundry and around the house. Works amazingly.
United StatesI would recommend
United StatesGreat buy
Great combination to booster your laundry
United StatesNot worth it
I am not seeing any difference when using this product. Also, the packaging is hard to manage as the inner sleeve pulls out and the lid does not come off or go on easily. I will not purchase again.