Unscented Oxygen Brightener Bleach Alternative

1 review

Unscented Oxygen Brightener Bleach Alternative

1 review


Unscented Oxygen Brightener Bleach Alternative

1 review


Get your whites white and your colors bright the safe way with this chemical-free brightener. It's a bleach alternative that, you guessed it, is bleach-free. Plus it's a champ at disinfecting surfaces.

Sustainable goodness

From their sourcing to packaging to disposal, Meliora never cuts corners when it comes to our environment.

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Why we love it

If you're a big fan of "clean" cleaners but less happy with how they actually clean, allow us to introduce you to Meliora. And their chemical-free brightener and stain fighter gets the job done. Not only does this natural bleach alternative get your colors bright and your white extra white, it disinfects surfaces, and is also made with two safe-for-skin ingredients. So stop compromising on clean already! Meliora has you sorted.


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Hive orders take 24 hours to process and ship via ground shipping.

How it does good

Transparent ingredients that are easy on our environment

Conventional cleaning products are usually laden with chemicals that are not only unsafe for our bodies. They’re toxic for our environment, too. Meliora takes great care to put our safety and our planet’s safety first. They start by sourcing as many ingredients as they can domestically. Those ingredients have gone through rigorous tests to ensure they don’t build up in our bodies or in our environment. Meliora also uses bottles with plastic-free lining, and they ship everything in 100% recyclable cardboard and paper (no plastic or styrofoam will be found in their boxes).

  • recyclable packaging

    Meliora's packaging is 100% recyclable in your curbside bin—from the bottles to the shipping box.
  • responsible sourcing

    All of the ingredients in Meliora's cleaning products are safe and non-toxic for both people and the planet. They source domestically whenever possible.
  • supporting key causes

    Meliora works with both 1% for the Planet and Women's Voices for the Earth to help protect and preserve our planet.
  • One Percent Certification
  • Certified B Corp
  • Leaping Bunny Certification
  • Made Safe Certified

How to use it

Add 1 tablespoon to a normal load of laundry. For larger or heavier loads, double the amount of brightener. Use with any water temperature (for best results, warmer is better) and most fabrics (avoid wool or silk). For general household cleaning, mix 1 tablespoon with 8-16 oz. of warm water (about 1/4-1/2 cup per gallon of water).

When you're done...

Packaging is recyclable in your curbside bin.

These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.

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About the Brand



The story of Meliora starts with founder Kate studying for her Masters of Environmental Engineering, and questioning what ingredients were going into everyday cleaning products. It became clear that it was hard to be a responsible consumer and to do no harm. After formulating her own vegetable soap and using it to do her own laundry, Kate knew she could offer better products that were rooted in simple ingredients and build a company that was honest about how products are made. She launched Meliora and since then, sustainability and disclosing 100% of the ingredients have been a cornerstone of her brand.
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Joe N.
United States United States

I don't know much about doing laundry but I don't think it is doing anything for my wash.