Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
ingredient integrity
low carbon footprint
recyclable packaging
committed to social good
rave worthy
How it does good
Making things sweeter one ethically sourced bean at a time
The international vanilla bean industry has faced more than enough challenges of social justice and environmental concerns including child labor, poverty, deforestation, wildlife endangerment, and greenhouse gas emissions. A third generation family-owned business that was one of the first to introduce an organic and Fairtrade vanilla from Madagascar, Nielsen-Massey has striven to consistently be the industry leader in the finest quality and pure vanilla products. They're also working to improve the overall health of the vanilla industry, with a particular emphasis on bettering economic prospects for the farmers and their families who make the industry possible.
As a family-owned and operated business for more than a century, Nielsen-Massey prides itself on the ethical practices of their business, including the way they treat their employees and customers. They carry this ethical commitment over to their relationships with suppliers, with a focus on respecting the countries and cultures in which they operate. Nielsen-Massey Vanillas are the founding members of the Sustainable Vanilla Initiative, actively engaged in efforts to improve the livelihoods of farmers, combat child labor, improve crop traceability, and more.
Learn MoreNielsen-Massey composts all vanilla bean waste in the summer months. Any finished extract product that needs to be disposed of is recycled and used as fuel by power companies.
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Nielsen-Massey Vanillas donates to local non-profits focused on supporting youth, education, veterans, and the environment. And they founded The Nielsen-Massey Foundation in 2009, on a mission to assist disadvantaged children and adults with education and leadership development, especially in the field of culinary arts. A percentage of Nielsen-Massey Vanillas' profits are donated to The Nielsen-Massey Foundation.
Learn MoreThe glass jar and metal cap of extracts are 100% curbside recyclable.
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About the Brand
Nielsen-Massey Vanillas
At the heart of Nielsen-Massey Vanillas is a mission to delight people with Mother Nature’s finest vanillas and flavors. A family-owned business since 1907, Nielsen-Massey remains the leader in product purity and quality. In 2009, they founded the Nielsen-Massey Foundation to assist disadvantaged children and adults with education and leadership development, especially in the world of culinary arts. Led by the third generation of the Nielsen family, they continue to donate ten percent of their vanilla profits to the foundation.
Shop BrandHow to use
Add a few drops to your mug cake batter.