Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
Nielsen-Massey Vanillas are the founding members of the Sustainable Vanilla Initiative, working to improve the livelihoods of farmers, combat child labor, and improve crop traceability. By choosing non-GMO products, Nielsen-Massey is reducing your exposure to toxic herbicides that GMO crops are bioengineered to be resistant to. Nielsen-Massey Vanillas' products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.
Nielsen-Massey composts all vanilla bean waste in the summer months and upcycles excess extract product into fuel by power companies.
The Nielsen-Massey Foundation is on a mission to assist disadvantaged children and adults with education and leadership development, especially in the field of culinary arts.
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Ingredient
Integrity
Nielsen-Massey Vanillas are the founding members of the Sustainable Vanilla Initiative, working to improve the livelihoods of farmers, combat child labor, and improve crop traceability. By choosing non-GMO products, Nielsen-Massey is reducing your exposure to toxic herbicides that GMO crops are bioengineered to be resistant to. Nielsen-Massey Vanillas' products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.
Low Carbon
Footprint
Nielsen-Massey composts all vanilla bean waste in the summer months and upcycles excess extract product into fuel by power companies.
Recyclable
Packaging
Committed to Social Good
The Nielsen-Massey Foundation is on a mission to assist disadvantaged children and adults with education and leadership development, especially in the field of culinary arts.
Rave Worthy
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
How it does good
The international vanilla bean industry has faced more than enough challenges of social justice and environmental concerns including child labor, poverty, deforestation, wildlife endangerment, and greenhouse gas emissions. A third generation family-owned business that was one of the first to introduce an organic and Fairtrade vanilla from Madagascar, Nielsen-Massey has striven to consistently be the industry leader in the finest quality and pure vanilla products. They're also working to improve the overall health of the vanilla industry, with a particular emphasis on bettering economic prospects for the farmers and their families who make the industry possible.
How to Use
Recycling
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.
Third Party Certifications
Nielsen-Massey Vanillas
At the heart of Nielsen-Massey Vanillas is a mission to delight people with Mother Nature’s finest vanillas and flavors. A family-owned business since 1907, Nielsen-Massey remains the leader in product purity and quality. In 2009, they founded the Nielsen-Massey Foundation to assist disadvantaged children and adults with education and leadership development, especially in the world of culinary arts. Led by the third generation of the Nielsen family, they continue to donate ten percent of their vanilla profits to the foundation.
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