Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
Primal ensures that the meat they use is ethically raised and the fruits and veggies are always organic. By choosing to use certified organic ingredients - which are always non-GMO - Potter's Crackers prioritizes soil health and avoids synthetic fertilizers and pesticides, which may reduce the overall amount and bioavailability of heavy metals. Primal Pet Foods' products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.
Primal Pet Foods utilizes a “test and hold” protocol to ensure that all products test negative for harmful bacteria before being released for sale.
Primal donates a portion of their profits to the Humane Society of the North Bay, Marin Humane Society, the Oakland Zoo, and the NCSU College of Veterinary Medicine.
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Ingredient
Integrity
Primal ensures that the meat they use is ethically raised and the fruits and veggies are always organic. By choosing to use certified organic ingredients - which are always non-GMO - Potter's Crackers prioritizes soil health and avoids synthetic fertilizers and pesticides, which may reduce the overall amount and bioavailability of heavy metals. Primal Pet Foods' products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.
Low Carbon
Footprint
Primal Pet Foods utilizes a “test and hold” protocol to ensure that all products test negative for harmful bacteria before being released for sale.
Recyclable
Packaging
Committed to Social Good
Primal donates a portion of their profits to the Humane Society of the North Bay, Marin Humane Society, the Oakland Zoo, and the NCSU College of Veterinary Medicine.
Rave Worthy
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
How it does good
In early 2000, Matt Koss discovered that his dog was displaying early signs of renal failure. After trying everything to renew her health, he turned to a holistic veterinarian who recommended switching to a bones and raw food based diet—the way animals eat in the wild. Luna's appetite improved drastically, and her energy increased, too. Matt knew he needed to make meals like this accessible for all dogs. So he started Primal Pet Foods. All of the ingredients are sourced with the utmost environmental integrity. Primal also uses all of the nutrient-dense parts of the animal (like the bones) that would otherwise be wasted.
How to Use
Recycling
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.
Third Party Certifications
Primal Pet Foods
Primal Pets Foods is helping pet owners nourish their best friends the way nature intended.
After discovering that his dog, Luna, was displaying renal failure, founder Matt Koss tried everything to renew her health. But only when he switched to a bones- and raw food-based diet did Luna’s appetite drastically improve. With a transformation like that, Matt knew he needed to make meals like this accessible for all dogs, so he started Primal Pet Foods.
All of the ingredients are sourced with the utmost environmental integrity, and they use all of the nutrient-dense parts of the animal (like the bones) that would otherwise be wasted.
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