Hive Fiveâ„¢ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
Supernatural sources non-GMO cane sugar and RSPO Certified palm oil and uses natural colors for many of their products.
Supernatural's sprinkle bottles and frosting boxes are curbside recyclable.
During the holidays, Supernatural donates to charities that support kids and baking.
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Ingredient
Integrity
Supernatural sources non-GMO cane sugar and RSPO Certified palm oil and uses natural colors for many of their products.
Low Carbon
Footprint
Recyclable
Packaging
Supernatural's sprinkle bottles and frosting boxes are curbside recyclable.
Committed to Social Good
During the holidays, Supernatural donates to charities that support kids and baking.
Rave Worthy
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
How it does good
Many conventional baking ingredients turn perfectly good treats into minefields packed with artificial colors, preservatives, and chemicals. The crew at Supernatural are on a mission for something better, turning to Mother Nature for a helping hand. They lean hard into natural ingredients and colors, so chefs can get creative in the kitchen without worrying about any nasties.
Third Party Certifications
Supernatural
For bakers looking to craft their cupcakes without the chemicals, there's Supernatural. Founded by Carmel Hagen, Supernatural makes baking ingredients from natural sources, without any weird preservatives or artificial colors. Just simple, pure kitchen magic that tastes good and feels good too.
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