The founders of Cora Ball noticed a problem. Every time people do laundry, their clothes shed tiny, unseen microfibers (including plastic), which go down the drains of washing machines and into waterways. And most of us don’t even know it. Which means there’s plastic hiding in our waterways and ocean. That’s not great for the animals living in those waters, or for us. And so, they created a new kind of laundry ball that would prevent microfibers from breaking off and going down the drain.