After a successful career as a designer in the film industry, HLTHPUNK founder Richard J. Lassalle rediscovered his first love: art and food. With some good friends, he created a little company called Entube, delivering a line of clean, intensely flavored chili pastes in an iconic silver tube. Entube became a darling in gourmet food circles, winning a much coveted SOFI award for their rich intensely flavored Harissa paste loved by chefs and home cooks alike. Soon they found that the traditional condiment market was ripe for a punk revolution. The new health conscious consumer was looking for sustainable, delicious, plant based, innovations, with a focus on the wellness of our society.