Saalt is on a mission to welcome you to your most comfortable and sustainable period, breaking you and your wallet free of the tampon aisle—forever. Their story starts with a phone call that CEO and co-founder Cherie made to her aunt in Venezuela, where pads and tampons had not been available in stores for years. The dependence she and others had on disposables kept her up at night. Three months later, Cherie was sourcing reusable menstrual pads for hundreds of friends. When she went to source a bulk order of menstrual cups, she couldn’t find one that met her ideal criteria. So she started custom designing her idea of the perfect cup. Hand sketched drawings turned into fourteen design iterations, and in February of 2018, Saalt launched with the Saalt Cup and the vision of making cleaner, more sustainable period care accessible to everyone.