Collection: UpCircle Beauty

Founders Anna and William Brightman started UpCircle Beauty to help address issues of food and ingredient waste. Their proverbial "Ah-ha" moment was when they learned that over 500,000 tons of coffee grounds are discarded annually in the UK - coffee grounds that are full of antioxidants and could be transformed into a natural exfoliant. Cafe by cafe they collected and transformed those grounds into upcycled skincare products, becoming pioneers in the circular beauty economy and creating UpCircle (get it?) Beauty. They've since expanded their efforts to repurpose more than ten other by-product ingredients from varied industries, including the argan, tea, juice, date, olive and wood industries.