Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
The wheat, milk, and butter used in these crackers is sourced directly from local Wisconsin farmers. By choosing to use certified organic ingredients - which are always non-GMO - Potter's Crackers prioritizes soil health and avoids synthetic fertilizers and pesticides, which may reduce the overall amount and bioavailability of heavy metals. Potter's Crackers' products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.
Potter's Crackers use post-consumer material for their baskets and recycled paper for their boxes.
Potter's partners with local groups in Madison, WI to employ individuals with disabilities, high school students, and otherwise under-employed workers.
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Ingredient
Integrity
The wheat, milk, and butter used in these crackers is sourced directly from local Wisconsin farmers. By choosing to use certified organic ingredients - which are always non-GMO - Potter's Crackers prioritizes soil health and avoids synthetic fertilizers and pesticides, which may reduce the overall amount and bioavailability of heavy metals. Potter's Crackers' products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.
Low Carbon
Footprint
Recyclable
Packaging
Potter's Crackers use post-consumer material for their baskets and recycled paper for their boxes.
Committed to Social Good
Potter's partners with local groups in Madison, WI to employ individuals with disabilities, high school students, and otherwise under-employed workers.
Rave Worthy
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
How it does good
Sometimes there's a lack of transparency when it comes to wheat, grain, and other farming practices. Transparency and traceability matter because they help ensure the quality, sustainability, and fairness of a production process. Which is the exact stuff that makes Potter's Crackers a cut above the standard cracker. They source their wheat, milk, and butter from small farms and family farmers, instead of bigger industrial set ups. In addition to responsible sourcing, they count on minimal plastic and maximum recyclability for their packaging.
How to Use
Recycling
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.
Third Party Certifications
Potter's Crackers
Peter and his mother, Nancy Potter, created this company in 2006 after Peter graduated with a food science degree. Combining their passion for good food and the flavors of Wisconsin, they created their perfect crackers to pair with the perfect cheese of WI.
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