Curl Defining Cream

Curl Defining Cream
Curl Defining Cream
Alaffia Curl Defining Cream

Curl Defining Cream

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This Curl Define Cream is everything you need to activate curls—from curly to coily hair. Use it for finger styling, twist-outs, braiding, and coiling.
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This Curl Define Cream is everything you need to activate curls—from curly to coily hair. Use it for finger styling, twist-outs, braiding, and coiling.
Free shipping on orders $65+
Secure checkout

Already a subscriber? Sign in to your account to add this to your existing Autoship box.

$10.29

8 oz / $1.28 per oz

This Curl Define Cream is everything you need to activate curls—from curly to coily hair. Use it for finger styling, twist-outs, braiding, and coiling.

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  • Vegan

Maximum definition? We've got it. This Curl Define Styling Cream hydrates and elongates curls while giving them a residue-free soft hold for any and all natural styles. It's made with Certified Fair Trade unrefined shea butter from West Africa and herbal extracts.
Alaffia is a clean hair and skincare brand that uses ethical fair trade practices to source handcrafted raw ingredients from West Africa.
Symphytum officinale (Comfrey) Aqueous Extract, Arnica montana (Arnica) Aqueous Extract, Butyrospermum parkii (Shea) Butter, Agave Nectar, Aloe barbadensis (Aloe Vera) Leaf Juice, Helianthus annuus (Sunflower) Oil, Emulsifying Wax, Xanthan Gum, Adansonia digitata (Baobab) Fruit Powder, Stearic Acid, Cetearyl Alcohol, Behentrimonium Chloride, Hydrolyzed Oat Protein, Panthenol, Fragrance*, Benzyl Alcohol (and) Ethylhexylglycerin (and) Tocopherol. *Natural Fragrance, a blend of extracts, essential oils and other natural ingredients.

Good news! This packaging is 100% curbside recyclable.
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.

Hive Five™ Certified

No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.

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1.

ingredient integrity

2.

low carbon footprint

3.

recyclable packaging

4.

committed to social good

5.

rave worthy

How it does good

Empowering women and families in West Africa

Alaffia started with Olowo-n’djo Tchala and Prairie Rose Hyde and their deep sense of responsibility and love for humankind. Their women's cooperatives in West Africa handcraft indigenous raw ingredients which the Alaffia team in Olympus, Washington uses to create the finished products using traditional African recipes and methods. By purchasing these handcrafted skin and hair care products, you're helping empower women and families in Togo, West Africa.

  • Fair For Life Fair Trade Certified
  • Leaping Bunny Certification
  • Certified Non-GMO

responsible sourcing

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Alaffia has ethical trade practices which helps guide their partnerships with suppliers in West Africa and around the world. They also promote gender equality through fair wages and are certified For Life by ECOCERT.

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low carbon footprint

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Alaffia has a Reforestation program that utilizes Regenerative Agricultural practices for all West African ingredients and have helped plant thousands of trees to restore affected areas.

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supporting key causes

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5% of all Beautiful Curls sales are donated to Alaffia's Beautiful Arrival program, which helps provide maternal care to women of color in marginalized communities.

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    • About the Brand

    Alaffia

    The story of Alaffia grew out of West African soil in 1996 when a young man from Togo, West Africa, met a young woman from rural Washington State. Inspired by a shared calling to do right by the world, Alaffia was born. Founded in 2003, Alaffia continues to redefine the natural products industry through its values of beauty, equality and empowerment to make safe and efficacious products for hair, face, and body care.

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    How to use

    Apply a quarter-sized amount onto wet or damp hair in sections, smoothing from roots to ends. Style your hair as desired and let it dry naturally.

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