Curl Defining Gel
Curl Defining GelAdd to My List
8 oz / $1.28 per oz
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This Curl Enhance Defining Gel does it all, from hydrating to controlling and enhancing all your waves and curls. It's made with Certified Fair Trade unrefined shea butter sourced from West Africa, virgin coconut oil, castor oil, and herbal extracts. The natural minerals and vitamins improve shine and reduce frizz while giving your hair a residue-free soft hold for all kinds of natural styles.
- BIPOC Owned
- Black Owned
- Direct/Fair Trade
- Sustainable Agriculture
- Recyclable Packaging
- Recycled Content Packaging
- TerraCycle Packaging
- Community & Economic Development
- Health & Disease
- Human Rights
Good news! This packaging is 100% curbside recyclable.
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.
Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
low carbon footprint
How it does good
Empowering women and families in West Africa
Alaffia started with Olowo-n’djo Tchala and Prairie Rose Hyde and their deep sense of responsibility and love for humankind. Their women's cooperatives in West Africa handcraft indigenous raw ingredients which the Alaffia team in Olympus, Washington uses to create the finished products using traditional African recipes and methods. By purchasing these handcrafted skin and hair care products, you're helping empower women and families in Togo, West Africa.
Alaffia has ethical trade practices which helps guide their partnerships with suppliers in West Africa and around the world. They also promote gender equality through fair wages and are certified For Life by ECOCERT.Learn More
low carbon footprint
Alaffia has a Reforestation program that utilizes Regenerative Agricultural practices for all West African ingredients and have helped plant thousands of trees to restore affected areas.Learn More
supporting key causes
5% of all Beautiful Curls sales are donated to Alaffia's Beautiful Arrival program, which helps provide maternal care to women of color in marginalized communities.Learn More
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About the Brand
The story of Alaffia grew out of West African soil in 1996 when a young man from Togo, West Africa, met a young woman from rural Washington State. Inspired by a shared calling to do right by the world, Alaffia was born. Founded in 2003, Alaffia continues to redefine the natural products industry through its values of beauty, equality and empowerment to make safe and efficacious products for hair, face, and body care.Shop Brand
How to use
Apply a quarter-sized amount onto wet or damp hair in sections, smoothing from roots to ends. Style your hair as desired and let it dry naturally.