• The front of Alaffia Curl Enhancing Shampoo
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  • The back of Alaffia Curl Enhancing Shampoo
    Hive Five Certified Logo
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Curl Enhancing Shampoo

Curl Enhancing Shampoo

$10.49
$10.49
12 oz / $0.87 per oz
Deal Sold out 40% Off in Cart

This one's for anyone looking to breathe new life into their waves and curls: Alaffia's Curl Enhance Shampoo is a bestie to hair and scalps everywhere.

This is no simple shampoo: Alaffia's Curl Enhance Shampoo gently cleanses, soothes, and strengthens your hair and scalp—without stripping it of its natural oils. With every use of this, you're one wash closer to maximum wave and curl enhancement and retention. It's made with Certified Fair Trade unrefined shea butter from West Africa and chamomile and yarrow botanical extracts.

Ingredients

Matricaria recutita (Chamomile) Aqueous Extract, Achillea millefolium (Yarrow) Aqueous Extract, Saponified Butyrospermum parkii (Shea) Butter and Cocos nucifera (Coconut) Oil, Cocamidopropyl Betaine, Decyl Glucoside, Fragrance*, Magnesium Sulfate. *Natural Fragrance, a blend of extracts, essential oils and other natural ingredients.

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  • BIPOC Owned
  • Black Owned
  • Cruelty-Free
  • Direct/Fair Trade
  • Non-GMO
  • Paraben-Free
  • Phthalate-Free
  • Recyclable Packaging
  • Recycled Content Packaging
  • Subscribable
  • Sulfate-Free
  • Sustainable Agriculture
  • TerraCycle Packaging
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Hive Five™ Certified

No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.

Learn more

Ingredient Integrity

Alaffia's practices Regenerative Agriculture for all West African ingredients and has helped plant thousands of trees to restore affected areas. Alaffia's products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.

Responsible Production

Alaffia has ethical trade practices requirements, promotes gender equality through fair wages and is certified For Life by ECOCERT.

Clean Packaging

Alaffia packages their products in widely recyclable and post-consumer recycled HDPE #2 bottles, which are also less likely to shed microplastics because of their inert composition.

Leading Change

Alaffia is a social enterprise first. By being in business, they are working to ensure that African resources empower African communities and help alleviate poverty in West Africa. In 2018, Alaffia received the Award for Corporate Excellence from the U.S. State Department for Women’s Economic Empowerment.

Rave Worthy

Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.

Ingredient Integrity

Alaffia's practices Regenerative Agriculture for all West African ingredients and has helped plant thousands of trees to restore affected areas. Alaffia's products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.

Low Carbon Footprint

Alaffia has ethical trade practices requirements, promotes gender equality through fair wages and is certified For Life by ECOCERT.

Recyclable Packaging

Alaffia packages their products in widely recyclable and post-consumer recycled HDPE #2 bottles, which are also less likely to shed microplastics because of their inert composition.

Committed to Social Good

Alaffia is a social enterprise first. By being in business, they are working to ensure that African resources empower African communities and help alleviate poverty in West Africa. In 2018, Alaffia received the Award for Corporate Excellence from the U.S. State Department for Women’s Economic Empowerment.

Rave Worthy

Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.

Goldie

How it does good

Alaffia started with Olowo-n'djo Tchala and Prairie Rose Hyde and their deep sense of responsibility and love for humankind. Their women's cooperatives in West Africa handcraft indigenous raw ingredients which the Alaffia team in Olympus, Washington uses to create the finished products using traditional African recipes and methods. By purchasing these handcrafted skin and hair care products, you're helping empower women and families in Togo, West Africa.

How to Use

Lather onto wet hair and scalp, then rinse and repeat.

Recycling

The plastic bottle is curbside recyclable, and the pump top is recyclable through TerraCycle by following our special instructions.

These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.

Third Party Certifications

  • Vegan
  • Fair For Life Fair Trade Certified
  • Leaping Bunny Certification
  • Certified Non-GMO
Promo image from Alaffia

Alaffia

The story of Alaffia grew out of West African soil in 1996 when a young man from Togo, West Africa, met a young woman from rural Washington State. Inspired by a shared calling to do right by the world, Alaffia was born. Founded in 2003, Alaffia continues to redefine the natural products industry through its values of beauty, equality and empowerment to make safe and efficacious products for hair, face, and body care.

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