

Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.

All ATTITUDE products are made with natural, plant- and mineral-based ingredients that are developed with EWG's strictest standards in mind.

ATTITUDE’s is carbon neutal and plants trees to compensate for any emissions they didn't capture.

ATTITUDE packages their revolutionary plastic-minimal products in 100% cardboard tubes.

ATTITUDE plants 1 tree per product sold and regularly supplies products to organizations for mothers and babies in need.

Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.

All ATTITUDE products are made with natural, plant- and mineral-based ingredients that are developed with EWG's strictest standards in mind.

ATTITUDE’s is carbon neutal and plants trees to compensate for any emissions they didn't capture.

ATTITUDE packages their revolutionary plastic-minimal products in 100% cardboard tubes.

ATTITUDE plants 1 tree per product sold and regularly supplies products to organizations for mothers and babies in need.

Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Goldie

Did you know that a plastic package takes about 1000 years to disappear completely, whereas a cardboard tube decomposes in three weeks? That's why ATTITUDE's products are designed in biodegradable paper packaging that helps reduce the consumption of single-use plastics. Beyond skincare, all of their products are made with natural, plant- and mineral-based ingredients that have the least impact on people and the planet.
Third Party Certifications
ATTITUDE
Since 2019, ATTITUDE has made it their mission to create clean products that reduce single-use plastic and help plant more trees. For each product sold online or in a participating store, ATTITUDE commits to plant a tree in collaboration with two major non-profit organizations specialized in reforestation: Eden Reforestation Projects and One Tree Planted.
Founded by Jean-François Bernier (JF) and Benoît Lord in Montreal, they set out to create a legacy their kids could and would be proud of. Inspired by their own families, they created a range of products with natural ingredients that worked as well, if not better, than synthetic options.