Hive Five™ Certified
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ingredient integrity
low carbon footprint
recyclable packaging
committed to social good
rave worthy
How it does good
Protecting the earth with sass
Did you know that it takes about 1000 years for a plastic package to completely disappear, whereas a cardboard tube decomposes in three weeks? That’s why ATTITUDE’s natural deodorants are designed in biodegradable paper packaging that help reduce consumption of single-use plastics. Beyond skin care, all of their products are made with natural, plant- and mineral-based ingredients that have the least impact on people and the planet.
All ATTITUDE products are made with natural, plant- and mineral-based ingredients that have the least impact on health and the planet. These clean ingredients are developed with EWG's strictest standards in mind: free of cancer-causing chemicals and other ingredients of concern.
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In addition to planting 1 tree per product sold (they planted 1 million trees in the last year), ATTITUDE also regularly supplies products to organizations for mothers and babies in need. They also donate pet care products to MIRA, an organization that specializes in training guide dogs for the handicapped.
Learn MoreATTITUDE’s CO2-neutral approach is simple: estimate their greenhouse gas emissions based on life-cycle analysis, reduce any greenhouse gas emissions as much as possible, and overcompensate for the remaining emissions by planting trees. And they're also helping to preserve biodiversity.
Learn MoreATTITUDE packages their revolutionary plastic-free deodorants in 100% cardboard tubes.
Learn MoreMore Like This
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About the Brand
ATTITUDE
Since 2019, ATTITUDE has made it their mission to create clean products that reduce single-use plastic and help plant more trees. For each product sold online or in a participating store, ATTITUDE commits to plant a tree in collaboration with two major non-profit organizations specialized in reforestation: Eden Reforestation Projects and One Tree Planted.
Founded by Jean-François Bernier (JF) and Benoît Lord in Montreal, they set out to create a legacy their kids could and would be proud of. Inspired by their own families, they created a range of products with natural ingredients that worked as well, if not better, than synthetic options.
*How to use
Push on the bottom to release the product. Before applying on dry skin, warm up the product against your armpit for a few seconds for even application. Swipe, then dab. Don’t use on irritated or damaged skin, and store at a temperature below 90℉.
What People Are Saying
- Reviews
- Questions
- cardboard package
- sweat
- antiperspirants
- guava
- baking soda brands
- deodorants
- berries
- skin
- smell
- favorite
United StatesMy favorite of all I’ve tried so far!
I have tried a few different all natural deodorants, and this has been my favorite so far. It does not bother my skin at all, unlike other baking soda brands I’ve tried that actually burned my skin! I couldn’t tell you that it smells like guava and berries in particular, but it does smell delicious. I still get a little sweat as with all deodorants that aren’t antiperspirants, but NO smell! I don’t even need to re-apply throughout the day! Love it!
United StatesNice product, great scent
I liked it! It doesn’t keep me as dry as a conventional deodorant, but I love the cardboard package and the green ingredients.