How it does good
Inspired by ocean life to protect ocean life
While pollution enters our waterways from a bunch of sources, the biggest is microfibers. A huge chunk of these come not from straws or bags but from our clothes. Since washer filters aren’t built to catch microfibers, they drain out with our water after every wash. And if you’re not sure how something you can’t even see can add up to such a big effect, consider this: NYC produces 6.8 billion microfibers every single day, and they’re all ending up in the water. Like the ocean coral it was inspired by, the Cora Ball was built to collect microfiber contaminants and filter them out of our washers, so we can keep them out of the ocean. What’s more, the durable, stretchy ball actually prevents shedding, so our clothes and our planet can last longer.