Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
All ATTITUDE's personal care products are all EWG certified as toxic-free. EWG does not currently offer a certification for home or cleaning products, but everything ATTITUDE makes produced with natural, plant- and mineral-based ingredients that are developed with EWG's strictest standards in mind. ATTITUDE's products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.
ATTITUDE's entire product line is vegan and certified cruelty-free by PETA. Additionally, all of their skincare products are dermatologically tested for potential skin irritation during use and have been found to be non-irritating. ATTITUDE tests their products for heavy metals and pesticide residues and their suppliers test for allergens.
ATTITUDE packages their revolutionary plastic-minimal beauty and personal care products in 100% cardboard tubes.
Through partnerships with Eden Reforestation Projects and One Tree Planted, ATTITUDE plants 1 tree per product sold. They also regularly supplies products to organizations for mothers and babies in need.
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Ingredient
Integrity
All ATTITUDE's personal care products are all EWG certified as toxic-free. EWG does not currently offer a certification for home or cleaning products, but everything ATTITUDE makes produced with natural, plant- and mineral-based ingredients that are developed with EWG's strictest standards in mind. ATTITUDE's products do not contain ingredients on Hive's No Good, Dirty Rotten list of banned and watch list ingredients.
Low Carbon
Footprint
ATTITUDE's entire product line is vegan and certified cruelty-free by PETA. Additionally, all of their skincare products are dermatologically tested for potential skin irritation during use and have been found to be non-irritating. ATTITUDE tests their products for heavy metals and pesticide residues and their suppliers test for allergens.
Recyclable
Packaging
ATTITUDE packages their revolutionary plastic-minimal beauty and personal care products in 100% cardboard tubes.
Committed to Social Good
Through partnerships with Eden Reforestation Projects and One Tree Planted, ATTITUDE plants 1 tree per product sold. They also regularly supplies products to organizations for mothers and babies in need.
Rave Worthy
Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.
Goldie
How it does good
Did you know that it takes about 1000 years for a plastic package to completely disappear, whereas a cardboard tube decomposes in three weeks? That's why ATTITUDE's personal care products are designed in compostable paper packaging that helps reduce consumption of single-use plastics. Beyond skin care, all of their cruelty-free products are made with natural, vegan ingredients that have the least impact on people and the planet, and they plant trees with every order.
How to Use
Recycling
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.
Third Party Certifications
ATTITUDE
Since 2019, ATTITUDE has made it their mission to create clean products that reduce single-use plastic and help plant more trees. For each product sold online or in a participating store, ATTITUDE commits to plant a tree in collaboration with two major non-profit organizations specialized in reforestation: Eden Reforestation Projects and One Tree Planted.
Founded by Jean-François Bernier (JF) and Benoît Lord in Montreal, they set out to create a legacy their kids could and would be proud of. Inspired by their own families, they created a range of products with natural ingredients that worked as well, if not better, than synthetic options.
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