Classic White CrackerAdd to My List
5 oz / $1.45 per oz
Simple, crunchy, and made with subtle saltiness, these crackers were made to escort any number of tasty toppings to your mouth.
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A no frills cracker like this can be dressed up any way you like. We've dipped ours straight into a jar of nut butter, topped it with a chocolate spread, and even made little cheese sandwiches (honesty, just try it). There's no end the ways you can pair and devour these.
AllergensWheat and Milk. Produced in a Facility that also uses Hazelnuts and Sesame.
- Low Sugar
- Made In The USA
- Sustainable Agriculture
- Recyclable Packaging
- Recycled Content Packaging
- TerraCycle Packaging
- Renewable Energy
- Community & Economic Development
The paper wrap and fiber tray are curbside recyclable. Recycle the clear cello bag through TerraCycle by following our special instructions.
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.
Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
low carbon footprint
How it does good
Bringing traceable ingredients closer to home
Sometimes there's a lack of transparency when it comes to wheat, grain, and other farming practices. Transparency and traceability matter because they help ensure the quality, sustainability, and fairness of a production process. Which is the exact stuff that makes Potter's Crackers a cut above the standard cracker. They source their wheat, milk, and butter from small farms and family farmers, instead of bigger industrial set ups. In addition to responsible sourcing, they count on minimal plastic and maximum recyclability for their packaging.
The wheat, milk, and butter used in these crackers is sourced directly from local Wisconsin farmers.Learn More
Potter's Crackers use post-consumer material for their baskets and recycled paper for their boxes.Learn More
supporting key causes
Potter's partners with local groups in Madison, WI to employ individuals with disabilities, high school students, and otherwise under-employed workers.Learn More
low carbon footprint
Potter’s Crackers sources their organic ingredients locally in Wisconsin, and their paper packaging and labels are made with 100% renewable energy.Learn More
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About the Brand
Peter and his mother, Nancy Potter, created this company in 2006 after Peter graduated with a food science degree. Combining their passion for good food and the flavors of Wisconsin, they created their perfect crackers to pair with the perfect cheese of WI.Shop Brand
How to use
Top them with cheese or meat, sandwich some jam between them, crumble them up in soup—that's just a few ways to style these crackers