Classic White Cracker

Classic White Cracker
Classic White Cracker
Classic White Cracker
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Classic White Cracker

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Simple, crunchy, and made with subtle saltiness, these crackers were made to escort any number of tasty toppings to your mouth.

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Simple, crunchy, and made with subtle saltiness, these crackers were made to escort any number of tasty toppings to your mouth.

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$7.49

5 oz / $1.49 per oz

Simple, crunchy, and made with subtle saltiness, these crackers were made to escort any number of tasty toppings to your mouth.

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A no frills cracker like this can be dressed up any way you like. We've dipped ours straight into a jar of nut butter, topped it with a chocolate spread, and even made little cheese sandwiches (honesty, just try it). There's no end the ways you can pair and devour these.
Wheat Flour*, Water, Butter* (Pasteurized Sweet Cream (Milk)*, Salt), Cracked Wheat*, Cane Sugar*, Salt, Baking Powder (Corn Starch, Sodium Bicarbonate, Monocalcium Phosphate), and Black Pepper* *Denotes Organic Ingredients. WARNING: Consuming this product can expose you to chemical Acrylamide, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov/food

Allergens: Wheat and Milk. Produced in a Facility that also uses Hazelnuts and Sesame.

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Top them with cheese or meat, sandwich some jam between them, crumble them up in soup—that's just a few ways to style these crackers

The paper wrap and fiber tray are curbside recyclable. Recycle the clear cello bag through TerraCycle by following our special instructions.
These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.

Hive Five™ Certified

No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.

Learn More

Ingredient Integrity

The wheat, milk, and butter used in these crackers is sourced directly from local Wisconsin farmers.

Low Carbon Footprint

Recyclable Packaging

Potter's Crackers use post-consumer material for their baskets and recycled paper for their boxes.

Committed to Social Good

Potter's partners with local groups in Madison, WI to employ individuals with disabilities, high school students, and otherwise under-employed workers.

Rave Worthy

Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.

Ingredient Integrity

The wheat, milk, and butter used in these crackers is sourced directly from local Wisconsin farmers.

Low Carbon Footprint

Recyclable Packaging

Potter's Crackers use post-consumer material for their baskets and recycled paper for their boxes.

Committed to Social Good

Potter's partners with local groups in Madison, WI to employ individuals with disabilities, high school students, and otherwise under-employed workers.

Rave Worthy

Our team personally tests every product to make sure it’s good enough to end up in your home, not a landfill.

How it does good

Sometimes there's a lack of transparency when it comes to wheat, grain, and other farming practices. Transparency and traceability matter because they help ensure the quality, sustainability, and fairness of a production process. Which is the exact stuff that makes Potter's Crackers a cut above the standard cracker. They source their wheat, milk, and butter from small farms and family farmers, instead of bigger industrial set ups. In addition to responsible sourcing, they count on minimal plastic and maximum recyclability for their packaging.

Third Party Certifications

  • Certified USDA Organic

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    • Potter's Crackers

    Peter and his mother, Nancy Potter, created this company in 2006 after Peter graduated with a food science degree. Combining their passion for good food and the flavors of Wisconsin, they created their perfect crackers to pair with the perfect cheese of WI.

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