Classic White Cracker

Classic White Cracker

Potter's Crackers

Classic White Cracker

Potter's Crackers

Simple, crunchy, and made with subtle saltiness, these crackers were made to escort any number of tasty toppings to your mouth.

Sustainable goodness

These homemade crackers are packaged with 100% post consumer material and recycled paper.

  • Certified USDA Organic
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Why we love it

A no frills cracker like this can be dressed up any way you like. We've dipped ours straight into a jar of nut butter, topped it with a chocolate spread, and even made little cheese sandwiches (honesty, just try it). There's no end the ways you can pair and devour these.


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Wheat and Milk. Produced in a Facility that also uses Hazelnuts and Sesame.


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Hive orders generally take up to 48 business hours to process and ship via ground shipping.

How it does good

Bringing traceable ingredients closer to home

Sometimes there's a lack of transparency when it comes to wheat, grain, and other farming practices. Transparency and traceability matter because they help ensure the quality, sustainability, and fairness of a production process. Which is the exact stuff that makes Potter's Crackers a cut above the standard cracker. They source their wheat, milk, and butter from small farms and family farmers, instead of bigger industrial set ups. In addition to responsible sourcing, they count on minimal plastic and maximum recyclability for their packaging.

  • responsible sourcing

    The wheat, milk, and butter used in these crackers is sourced directly from local Wisconsin farmers.
  • recyclable packaging

    Potter's Crackers use post-consumer material for their baskets and recycled paper for their boxes.
  • supporting key causes

    Potter's partners with local groups in Madison, WI to employ individuals with disabilities, high school students, and otherwise under-employed workers.
  • low carbon footprint

    Potter’s Crackers sources their organic ingredients locally in Wisconsin, and their paper packaging and labels are made with 100% renewable energy.

How to use it

Top them with cheese or meat, sandwich some jam between them, crumble them up in soup—that's just a few ways to style these crackers

When you're done...

The paper wrap and fiber tray are curbside recyclable. Recycle the clear cello bag through TerraCycle by following our special instructions.

These are general guidelines for broadly-recyclable materials. Check with your local recycler to confirm what they take.

About the Brand

Potter's Crackers

Potter's Crackers

Peter and his mother, Nancy Potter, created this company in 2006 after Peter graduated with a food science degree. Combining their passion for good food and the flavors of Wisconsin, they created their perfect crackers to pair with the perfect cheese of WI.
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Potter’s Crackers