Beyond Good is working towards a world where farmers make good money. A world where farmers are not a statistic. A world where farmers are treated like people, and not photo ops. The typical chocolate supply chain has anywhere from 3 to 5 middlemen sitting between the cocoa farmer and the chocolate maker. That doesn’t work for farmers and it doesn’t work for Beyond Good, so they put their money where their mouth is. They built a factory in Madagascar, and they built it as close as possible to their cocoa farmers. By sourcing high quality cocoa directly, their farmers earn significantly more than the industry standard and you get a better bar of chocolate.