Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
ingredient integrity
low carbon footprint
recyclable packaging
committed to social good
rave worthy
How it does good
A commitment to building a better business
Workers deserve a fair wage. It's a simple idea, but a central one for the folks at The GFB. Foundational to their business model is a promise to work with small batches, big kitchens, and a workforce local to those kitchens. By doing that, they've been able to ensure that their good tasting food does some good for people, too. They're so committed to equity for their employees that one of their primary objectives is to be an Employer of Choice. That means always paying above living wages, keeping executive pay to less than 4x base wages for any team member, an extremely strong PTO policy, team member counseling services, and company paid health insurance. Currently 100% of their employees earn above a living wage, and their entry, hourly wage is actually 20% above the living wage.
The GFB uses a local workforce and specializes in providing opportunities to those with barriers to employment. For example, 40%+ of their work force are formerly incarcerated returning citizens. They also donate their products to food banks and non-profits, having a total of 25,000+ bars donated in 2019.
Learn MoreThe folks at The GFB operate the only known zero waste food production facility in Michigan and have had a 91.1% diversion rate over the last 28 months.
Learn More
The GFB sources organic, non-GMO ingredients you can actually understand for all of their products.
Learn MoreMore Like This
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About the Brand
The GFB
The GFB was started by two brothers with two shared problems: they were gluten-intolerant, and they didn't like the gluten-free food options available. So they set out to change the way good-for-you foods taste. The GFB was born. But they didn't stop at creating great tasting, protein packed snacks. They also set out to change the world - or at least, their own little corner of it. The company is committed to good practices for all of the people they touch.
Shop BrandHow to use
Pack these punchy little protein balls in with your water bottle and your change of socks for your next hike.
What People Are Saying
- Reviews
- Questions
United StatesOMG
So delicious. Definitely recommend and will purchase again.
United StatesLove these!
Not only do we love this product as a healthy snack, but the company does so much good for the community as well.
United StatesGood snack
I like these—perfect for when I just need a little snack. At first I thought they were way overpriced but they last a long time because they are so rich and satisfying—you can’t eat too many at once.
United StatesGood
These were good, but pricey for the quantity.
United StatesWOW :D
I only have ONE as a rare treat (because the sugar content is not nothing) - I feel like these are the healthiest version of a candy bar that I'm willing to indulge in from time to time. I avoid added sugar and most refined ingredients most of the time but sometimes you just want a bite of candy! I find that occasionally having treats that are relatively healthy versions of "junk food" make it sustainable for me to eat healthy whole foods most of the time. It's possible that these aren't really that amazing and my reaction is purely because I haven't had anything remotely like a candy bar in years. :) But WOW was exactly my reaction when I ate the first half of my first one.
