Hive Five™ Certified
No need to guess what's in your food or how it was made. Our experts vet every product for ingredient integrity, responsible sourcing, and great taste using our own criteria called the Hive Five.
ingredient integrity
low carbon footprint
recyclable packaging
committed to social good
rave worthy
How it does good
A commitment to building a better business
Workers deserve a fair wage. It's a simple idea, but a central one for the folks at The GFB. Foundational to their business model is a promise to work with small batches, big kitchens, and a workforce local to those kitchens. By doing that, they've been able to ensure that their good tasting food does some good for people, too. They're so committed to equity for their employees that one of their primary objectives is to be an Employer of Choice. That means always paying above living wages, keeping executive pay to less than 4x base wages for any team member, an extremely strong PTO policy, team member counseling services, and company paid health insurance. Currently 100% of their employees earn above a living wage, and their entry, hourly wage is actually 20% above the living wage.
The GFB uses a local workforce and specializes in providing opportunities to those with barriers to employment. For example, 40%+ of their work force are formerly incarcerated returning citizens. They also donate their products to food banks and non-profits, having a total of 25,000+ bars donated in 2019.
Learn MoreThe folks at The GFB operate the only known zero waste food production facility in Michigan and have had a 91.1% diversion rate over the last 28 months.
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The GFB sources organic, non-GMO ingredients you can actually understand for all of their products.
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About the Brand
The GFB
The GFB was started by two brothers with two shared problems: they were gluten-intolerant, and they didn't like the gluten-free food options available. So they set out to change the way good-for-you foods taste. The GFB was born. But they didn't stop at creating great tasting, protein packed snacks. They also set out to change the world - or at least, their own little corner of it. The company is committed to good practices for all of the people they touch.
Shop BrandWhat People Are Saying
- Reviews
- Questions
United StatesIt’s ok
It’s good, but I doubt I’d buy it again. It wasn’t what I expected.
United StatesGood
Tasty and mild flavor