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Worried about heavy metals, microplastics, or chemicals? So are we. 

Natural alternatives to harmful chemicals

We ban synthetic ingredients in our food, and prioritize bio-based alternatives for all products.

Reduced exposure to microplastics

We believe in reducing exposure through 100% plastic-free packaging and reduced plastic packaging options.

A safe approach to heavy metals

We prioritize testing and follow the guidelines set by the EU and CA. We support brands using organic or regenerative ingredients.

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Our standards are constantly evolving based on the latest research and science-backed findings.

  • Contribute to a more sustainable world with every purchase

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  • No soggy bottoms thanks to tree-free diapers

    Founders Russ Wallace & Mike Constantiner, wanted baby care products to be sustainable, high quality and ~fun~. Freestyle's tree-free diapers use a Hyper Absorbent BambooTek™ core and design collaborations with their favorite artists.

    Shop Freestyle 
  • Clean hands for a cleaner world

    Petal's hand soap is cruelty-free, made in the USA, and uses plant-derived ingredients that won't leave a trace in the environment or contaminate the recycling stream. Their soap isn't just good for hands. It's also good for the environment.

    Shop Petal Soap 
  • Snacks to say "yes!" to

    Abigail Wald created the YES bar because her son was born with so many dietary restrictions, and she was tired of saying "no" to all the foods he wanted to try. So, she made a snack he could eat: a real food snack bar that has nothing fake or added unnecessarily.

    Shop Yes Bar 
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